Original title: byte jump re-cast online article platform "Tower Reading Literature", which was online with Chinese 6 days ago.Source of cooperation: financial graffiti

"byte jump holds 18.9% of the shares."

Author: Stone Jin

Edit: tuya

Product: financial graffiti

According to the company's intelligence expert "Financial graffiti", the online article reading track, which has been quiet for a long time, has made waves again recently, among which the most important participants are undoubtedly byte jumps. following the business cooperation with Chinese online Digital Publishing Group Co., Ltd. (hereinafter referred to as "Chinese online"), it has completed the investment in the online text reading platform "Tower Reading Literature".

Tianyan survey data show that on July 16, the operating body of Tashu Literature, Beijing Yitian Xinxing Network Technology Co., Ltd., changed its industry and commerce, with a new shareholder of Beijing Quantum jump Technology Co., Ltd., that is, a byte-beating investment entity, with a shareholding ratio of 18.9%.

Of course, with the byte jump of buying shares, the board of directors of Tashu Literature has completed a collective change. This is mainly due to Tianyin Holdings.There are differences with Phoenix New Media Ltd (FENG.US) because of the performance goals under the original agreement, and there are disputes between shareholders, which leads to the turbulence of Tashu literature management team.

Phoenix New Media Ltd announced on May 18 that it had transferred all its 51 per cent stake in Yi Tian Xindong (Tadu Literature) to Shenzhen Shenghuayu Energy Saving Service Co., Ltd., at a price of 313.6 million yuan.

Judging from the current shareholder structure of Tashu Literature, Sheng Huayu Energy Saving Service has a stake of less than 51%, Tianyin Holdings holds only 34% (previously 49%), and the company's registered capital has not increased, so the byte jumps or buys the current 18.9% stake from two major shareholders, Sheng Huayu Energy Saving Service and Tianyin Holdings.

According to public data, Tadu Literature was founded in 2008 and originally belonged to Tianyin Communications Group, a mobile communications product distributor, and then introduced strategic investor Phoenix New Media Ltd in December 2018.

Analysys data show that before the outbreak of the "free novel" model in 2018,At one time, the per capita length of time used by Tazu literature was second only to QQ Book, ranking second in the industry.

With the giants entering the game to read the track for free, the status of Tashi Literature is declining day by day. In recent years, more and more Tashi Literature has appeared in the program in the form of film and television variety partners to attract more users.

However, it is worth mentioning that the currently popular love idol drama "how to BOSS" (including "how BOSS wants to marry me", which was released in 2019) is based on the original novel of Tashu Literature contract author.

Maybe.For the byte beat which aims to make efforts in the film and television field, in addition to the inherent resources as an old online article reading platform, the experience and successful attempt of Tashi literature in film and television adaptation is also of great significance.

And buying a stake in tower reading literature was not the only move by byte jump last week.

On the evening of July 15, Chinese online (SZ:300364) mentioned in an announcement that it has reached a long-term business cooperation with byte jump, which will focus on the licensed use of audio works, the ecological joint creation of anchors, and the co-construction of audio content.Digital copyright licenses tomato novels and other platforms, while well-known IP works authorize tomato novels, watermelon videos and other platforms to cooperate.

Obviously, what echoes this cooperation is the listening product "Tomato Free listening", which was launched on June 6.

In other words, the byte beat is still being laid out continuously and systematically on the free reading track.

By contrast, the whole track is far less "hot" than in the second half of 2019. At that time, Baidu, Inc. bought a stake in Seven Cat Reading, and Rice Reading, which once became Qutoutiao's second growth point, also completed round A financing of US $18 million and round B financing of US $100m led by CMC Capital.

Of course, BABA, another Internet giant who has not been deeply involved in the competition for free reading before, is also starting to make a move.

Recently, Taobao App online book flag novel light application, that is, users can search "book flag novel" in Taobao App for free digital reading, the first issue has been online 100000 online literary works, covering more than 20 types of urban, fantasy and so on.

It is worth pointing out,The light application of Shuqi novels will also get through with Taobao rights and interests such as gold coins.This is undoubtedly more attractive than reading gold coins in App for free, and it can even feed Taobao App users' stay to some extent.

For the giants, the significance of free reading products is no longer realized in the number of monthly active users and traffic of a single product, how to communicate with the ecology of the whole group is more important.