Sina Financial News reported on July 16 that film and television media concept stocks rose in the afternoon. As of press release, Wanda Film had risen 6%, while Hengdian Film and Television, Jin Yi Film and Television, China Film, Shanghai Film, etc. followed suit.

According to the news, the National Film Administration issued a notice on promoting the reopening of cinemas in an orderly manner under the conditions of normalization of epidemic prevention and control. Adjust the ticketing method. All tickets are sold using online real-name reservations and contactless methods; cross-seat ticketing is implemented to ensure that unknown spectators are at least 1 meter apart; the attendance rate for each game must not exceed 30%. Arrange the number of sessions reasonably. Movie screening venues reduced the number of screenings, reduced the number of screenings per day to half of the normal period, controlled movie viewing time to no more than two hours each, extended breaks, and the theaters were thoroughly cleaned and disinfected; different cinemas were lined up at staggered times to avoid crowds of spectators entering and leaving the venue.