SHANGHAI, July 14, 2020 /PRNewswire/ -- Metro China announced today that it will cooperate with the innovative plant protein product company “Beyond Meat (Beyond Meat)” to sell different types of burger products at its designated shopping malls in Shanghai starting July 15, bringing high-quality plant-based meat products to individual consumers and professional customers, and exploring togethersustainableThe future of consumption.

Consumers buy a different 10-piece hamburger product at METRO

Different hamburger is a plant-based beef stuffing product made from pure plant-based ingredients. It does not contain soy or gluten. The appearance and taste are similar to beef, and can meet a variety of cooking needs just like beef stuffing. A 2018 life cycle analysis conducted by the University of Michigan showed that greenhouse gas emissions generated during the production process of a different kind of hamburger patty can be reduced by up to 90% compared to an American beef burger patty of the same size.

“In recent years, plant-based products that combine nutrition, flavor and sustainability have been recognized by more and more consumers,” said Kant, president of METRO China. We are happy to join forces with other meat customers to introduce innovative plant-based meat products, enrich consumers' tables, and bring a different sustainable food experience. Everyone is welcome to try it out at Metro.”

Chuck Mutt, Chief Growth Officer of Different Meat Shop, said, “We are very honored to partner with Metro China and launch the product Different Variety Burger to their loyal customer base. Through the launch of a different kind of value-for-money burger set, we will continue to stick to our mission and further improve the accessibility of plant-based meat to consumers.”

METRO introduces a different kind of burger to enrich consumers' tables

Different burgers look and taste similar to beef, and can meet a variety of cooking needs

Continue to launch differentiated products

With a deep understanding of consumer needs, METRO China continues to optimize its product portfolio to improve the degree of compatibility with consumer needs. As people pay more attention to plant-based diets, METRO China introduced a variety of plant-based beverages in 2020. The introduction of an innovative plant-based meat product, a different type of hamburger, is another practice to meet the ever-increasing consumption needs of customers for quality and nutrition. In the future, METRO will continue to introduce new products and present a variety of plant-based meal options in the store.

“METRO has always been committed to providing consumers with excellent quality products and services, and continues to introduce and develop diverse products,” said Muberton, vice president of METRO China and director of product management. We hope to provide more differentiated products to consumers with different needs through an increasingly rich product portfolio.”

Leading the future of sustainable consumption

Over the years, METRO has been committed to integrating the concept of sustainable development throughout the company's supply chain, achieving commercial success while creating more value for employees, consumers, partners and society.

As a leader in green operations, nearly half of METRO's shopping malls across the country have been upgraded to carbon dioxide refrigeration systems, which can reduce carbon emissions by 24,600 tons per year, which is equivalent to the reduction in carbon emissions caused by planting about 490,000 trees. In terms of storage and transportation, Metro uses recycled containers, warehouses, and intensive measures to create low-carbon logistics through optimized transportation routes.

By strictly controlling procurement channels and categories, implementing responsible procurement, and selecting sustainable raw materials, METRO has launched a variety of products that have been sustainably certified by third parties such as MSC (Marine Stewardship Council), FSC (Forest Stewardship Council), and BSCI (Commercial Social Responsibility Standard Certification). It continues to provide consumers with diverse sustainable consumption choices, making green consumption habits embedded in everyday life.