Recently, the circle of friends has been Great Wall Motors Two major events have flooded the screen.
First, Great Wall Motor's sales reached a record high in June. In that month, car companies sold 82,036 new cars, up 29.6% year on year and 0.2% month on month. So far, Great Wall Motor has sold a total of 395,097 new vehicles from January to June 2020, increasing for 4 consecutive months.
According to data from the China Association of Automobile Manufacturers, China's automobile sales increased 4% month-on-month and 11% year-on-year to 2.28 million vehicles in June, which is the third consecutive month of year-on-year growth. In contrast, Great Wall Motor's advantage as a leading company is very obvious, so many industry insiders and consumers praised Great Wall Motor after the data came out.
Great Wall Motor celebrated its 30th anniversary on July 13, 2020. According to everyone's expectations, car companies that are on the 30th will take the opportunity of a sharp increase in sales in June to “increase value”, celebrate the various honors that Great Wall Motor has achieved in the past, and look forward to a hopeful tomorrow.
Indeed, from the perspective of other car companies, Great Wall Motor has a lot to learn and envy this year. The Haval brand has now sold 6 million vehicles worldwide, making it the first professional SUV brand in China to enter the 6 million club.
Among them, the “national magic car” Haval H6 sold 23,258 units in June, an increase of 2.5% over the previous month. It remained the top monthly SUV sales leader for 85 months, with total sales of 121,771 units in the first half of the year.
Pickup is also a market segment that Great Wall is proud of. Currently, Great Wall Pickup is in the top position in the domestic pickup truck market. The total sales volume from January to June reached 95,854 vehicles, an increase of 47.7% over the previous year, with a market share of nearly 50%. Among them, the Great Wall Cannon sold a cumulative total of 45,106 units in the first half of the year. In June, it set a new monthly sales record of 15,003 units, and continued to rank first in high-end pickup truck sales.
However, Great Wall Motor did not sell as usual. On July 13, Great Wall Motor officially released a special film about Chairman Wei Jianjun's Thirty Years of Building Cars. In this three-minute special film, Wei Jianjun, the chairman of Great Wall Motor Company, used “reflection” instead of “celebration,” used “crisis” instead of “achievement,” and “life hangs on the line” instead of “the future is endless,” initiating a speculation about life and death.
In the movie, Wei Jianjun uses soul torture — can Great Wall Motor survive next year?
I don't know what emotions people like Yin Mingshan, founder of Lifan and former richest man in Chongqing, and Dai Lei, co-founder of Byton Motors, will feel when they see this movie? If their company had such a sense of worry during its heyday, wouldn't it be enough to withdraw from the auto market competition now?
There is an old Chinese saying: “Born of worry, died in comfort”. Wei Jianjun had a sense of “life on the line” when Great Wall Motor's sales reached a record high, indicating that Great Wall Motor is ready to deal with various future risks.
Currently, a “road revolution” is taking place around the world. Among the changes, what has been mentioned the most is the new “new four modernizations,” which are trends of electrification, intelligence, connectivity, and sharing. The adjustment of the industrial structure has accelerated the reshuffle of the industry, and influencer companies that once had unlimited popularity, such as Lifan, Zotye, and Dongfeng Yulong, have been driven into a quagmire of losses.
In order to better survive in the next market competition, brands such as Mercedes-Benz, BMW, and Audi are laying off employees to optimize their talent structure, and are continuously adding investment in fields such as new energy and autonomous driving.
However, after 30 years of accumulation, Great Wall Motor has entered a new stage in its global strategy. In the process of expanding a wider range of overseas markets, car companies need to have a sense of crisis in order to withstand various unknown tests, thus creating globally competitive products and becoming a globally influential brand.
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Leading companies with record sales have also issued a spiritual question of “Can Great Wall Motors survive next year?” Other car companies that have revealed various business problems should calm down to practice their internal skills and find a way out in complicated competition.
