The Zhitong Finance App learned that Ruhan Holdings (RUHN.US), the “first e-commerce stock of Chinese influencers”, announced a “BK Plan” of up to 100 million yuan on Monday to discover and invest in top key opinion leaders (KOLs) and strengthen the talent pool for KOLs under the corporate platform model.

As a complement to the company's core incubation KOLs, the goal of the “BK Plan” is for top KOLs with a large number of fans and strong influence on major social platforms in China (BILI.US), Betta (DOYU.US), etc.).

With rich experience and in-depth understanding of best practices across the industry, the company will provide these KOLs with new monetization opportunities, such as e-commerce live streaming, advertising campaigns, and online sharing stores set up under the name of KOLs, and strengthen their monetization capabilities. Through long-term agreements, the performance of recently signed top KOLs has proven the success of this strategy.

Sun Lei, founder, director and CEO of Ruhan, said, “The program is expected to further enrich our top KOL talent pool while bringing synergies to the development of our mature and emerging KOLs. In the process of building China's leading technology-driven KOL platform, Ruhan has become a collaboration platform for emerging Chinese fashion brands. With the addition of top KOLs under the platform model, we aim to attract more brands to our platform, expand our business ecosystem, further increase our market share, and support the overall development of the entire KOL industry.”

He also said, “Additionally, our platform model experienced rapid growth in FY2020 and will continue to be a key growth driver and important part of our long-term core strategy. We expect the 'BK Plan' to further enhance and accelerate our platform business and support top KOLs in seeking to enhance monetization capabilities to achieve win-win results.”