Original title: Youxin released second-hand car consumption report in the first half of 2020: cross-regional online car purchase active domestic car sales increase source: China Finance Online Co Ltd website
China Finance Online Co Ltd website newsMore than halfway through 2020, the whole automobile industry, including the development of used cars, has been greatly affected. However, organic in danger, on-line further development. A few days ago, big data Research Institute of Youxin, the largest used car online mall in China, released a "data report on used car consumption in the first half of 2020" (hereinafter referred to as "the report"), focusing on the consumption behavior of used car users.
According to the report, due to the impact on car viewing on the spot, "online shopping" became more obvious in the first half of the year. Xi'an and Shijiazhuang became the largest cities for used cars to move in and out, respectively. Volkswagen, Buick, Geely, Honda and Harvard were selected as the most popular used car brands.
Cross-regional car purchase is active and Xi'an moves into the "big money".
According to the report, the proportion of cross-regional circulation of used cars has been increasing in the past few years, and cross-regional transactions are mainly concentrated in central, eastern and northern China. In the first half of 2020, Shijiazhuang became the city with the largest number of second-hand cars moving out, while Xi'an was the largest city. Chengdu and Chongqing ranked second and third respectively. Beijing, Chongqing, Chengdu, Xi'an, Shanghai and Hefei are among the top ten cities that move in and out of the city.
Although the first-tier and provincial capital cities still occupy the mainstream, the third-tier cities and below have also begun to rise. Weifang, Shandong Province, as an important turnover place for second-hand cars in East China, ranks third among the cities that move out. Uxin Ltd. pioneered the national purchase business, and other manufacturers have followed, promoting the cross-regional circulation of used cars has become an industry trend. In economically active areas less affected by the epidemic, second-hand car transactions also resumed quickly.
Increasing turnover of domestic cars consumers pay more attention to practicality
With the increasing investment in automobile performance of domestic cars, the gap between domestic cars and joint venture vehicles is narrowing. Under the same budget, more and more users choose to configure higher domestic cars, this phenomenon has led to a significant increase in the turnover of domestic used cars.
In recent years, with the younger consumers, second-hand consumption has been gradually accepted by the post-90s, and even become a new fashion. Data from the report show that due to the impact of the economic environment, consumers have a higher preference for high cost performance than vehicles. Data from Youxin Research Institute show that from the perspective of transaction price distribution, used cars within 100000 have the highest degree of attention. although travel vehicles are rigid demand for consumers, consumer behavior in the first half of this year is still more prudent and rational.
The "report" shows that Volkswagen has long "occupied" the top selling automobile brand list, and there is no doubt that the comprehensive evaluation of Volkswagen brand's practicality and performance-to-price ratio has a high position in the hearts of consumers. Buick, Mercedes-Benz, BMW and Audi followed, brushing the top five. In addition, the performance of domestic used cars is strong, Geely and Harvard are among the top 10 best-selling car brands. In terms of models, domestic cars perform better. GAC MOTOR GS8, WEY VV7, Beijing BJ40 and Geely Vision X1 are among the top 10 best-selling models, and users' recognition and acceptance of domestic used cars are increasing.
In addition to the fact that domestic cars are more popular than ever, Buick GL8, which is praised by the Southeast Asian media as the "perfect MPV", is the most popular among the best-selling models with large space and luxurious appearance. The classic utility model Volkswagen POLO and the luxury car Audi A6L both entered the top 10 of the list of best-selling models in the first half of the year.
Gradually improve the quality of consumption from price to service
Youxin research data show that car condition and price are still the key factors affecting people's purchase of used cars, and service is also an important consideration for people to buy used cars. More than 60% of consumers think that the purchase of used cars needs to solve the problems of finance, after-sale, insurance, ownership transfer and so on. Online purchase can provide perfect after-sales protection and services, and consumers pay more attention to well-known brands. Since March this year, Uxin Ltd. has strategically upgraded its products and services, introduced clear and transparent quotations, exempted financial service fees, launched an expert car selection system, a 5V service group, and upgraded the intelligent logistics system to build a more intelligent car purchase system to improve consumers' satisfaction with car purchases.
Qin Gang, a researcher at Youxin big data Research Institute, believes that in the first half of the year, due to special reasons, people were unable to come to the scene to see cars, and they relied more on contactless methods such as VR car viewing and video car inspection to buy cars, and online platforms also increased investment in online, such as live broadcast with goods, and so on. In the second half of the year, as the epidemic is brought under control nationwide, second-hand car consumption will also accelerate the recovery, which will continue to promote the purchase of cars online.