Original title: [PW Exclusive] Tencent Music collaborates with Japanese animation production company CWF to own Makoto Shinkai's most complete OST genuine music copyright Source: PingWest Pplay
PingWest Play, July 2, PingWest Pplay exclusively learned that recently, Tencent Music Entertainment Group has formally reached a strategic cooperation with Japanese animation production company ComiX Wave Films Inc. (“CWF”). Through this collaboration, 17 original animated OST sound source works, including Makoto Shinkai's popular works “Five Centimeters per Second” and “The Garden of Words of Leaves,” were officially launched at 00:00 on July 2 on platforms such as QQ Music, Kugou Music, and Kuwo Music under Tencent Music Entertainment Group. At this point, TME has become Makoto Shinkai's one-stop music entertainment platform for the most complete range of sound sources.
In response to this cooperation, the person in charge of CWF believes that Tencent Music Entertainment Group has more than 800 million monthly active users and many leading digital music and entertainment platforms in China, such as QQ Music, Kugou Music, Kuwo Music, and K-Song for all. The young user base on each platform is huge, and the Japanese audio culture is strong. With deep cultivation in the field of digital music, Tencent Music Entertainment Group can help CWF achieve rapid transformation and upgrading to digitalization. And with TME's advanced advertising capabilities in the field of digital music and entertainment, CWF believes it can bring users who love animated music a richer music content experience and unleash the limitless potential of music.
Tencent Music Entertainment Group has been working in the field of ACG music for a long time. According to information, in March of this year, Tencent Music Entertainment Group reached a strategic cooperation with Japan's Being Music and won the music rights for many classic animation works such as “Detective Conan,” “Slam Dunk,” “Dragon Ball,” and “Little Maruko Cherry.”
The addition of Japanese ACG Music has not only perfected Tencent Music Entertainment Group's content landscape in vertical segmentation, but also another in-depth exploration of the international content ecosystem layout. In recent years, Tencent Music Entertainment Group has reached strategic cooperation with Sony Music, Warner Music, Universal Music Group, and various types of record companies around the world, such as Being Group, Believe Digital, Stem Music, Roba, Hillsong, and Twin Music.