Original title: used cars around the world are blowing up "online retail wind" Youxin creates a pure online car purchase model Source: China Finance Online Co Ltd website
A few days ago, Vroom, an American used car seller, was officially listed on NASDAQ, and its shares rose 117.73% on the first day of trading. In the UK, on the other side of the ocean, Cazoo, a used-car trading platform, announced in March that it had raised £100m, valuing the company at more than $1 billion and making it into the list of unicorns.
At a time when car sales are declining, profits are falling, and operating costs are high, and at a time when the pneumonia epidemic is raging, the global used car industry is actively transforming to online by reshaping all stages of the vehicle purchase and sales process. Complete the "zero contact" vehicle transaction to provide consumers with a better purchasing experience.
Compared with the mature used car market in Europe and the United States, China's second-hand car circulation industry has only experienced a short period of more than 20 years and is still in the stage of growth. Second-hand car e-commerce represented by Youxin has no disadvantage in "online purchase", and the transition from offline to online is an irreversible trend in the field of second-hand cars.
Internet + 's second-hand car opened up the scattered market and served as the governor's second pulse.
In the traditional second-hand car transaction, the vehicle source circulation is blocked, the vehicle transaction has obvious regionalization characteristics, and the contradiction between supply and demand across different regions gradually appears. The number of civil cars in China reached 253.872 million in 2019, but 80% of the cars are concentrated in first-and second-tier cities, while demand is mainly distributed in third-tier and below cities. How to invigorate the huge stock market of second-hand cars has become the key to the development of the industry.
The convenience, openness, platform and infinity of resources and information of the Internet make domestic "Internet + used cars" climb new heights year after year. More and more buyers and sellers choose the used car network platform to trade, and the online use of second-hand cars is unstoppable. Uxin Ltd., who took the lead in launching "National purchase" in the industry in 2018, made online car purchase a firm choice for the company. "the core value brought by the Internet is to break the purchasing radius of consumers and buy vehicles from all over the country." Dai Kun, chairman and CEO of Youxin Group, believes that the only way to break the geographical restrictions on second-hand car trading is to upgrade the industry through the industrial Internet, so that consumers in third-tier cities and below can easily choose high-quality used cars in first-tier cities such as Beijing, Shanghai, Guangzhou and Shenzhen, and the prices are cheap.
The Internet has also accelerated the big data of used car information, cross-regional circulation and other problems have also been easily solved. "We have realized 130000 sporadic car transportation lines this year." According to the person in charge of Youxin Logistics, Youxin Logistics has achieved interoperability in more than 360 cities, online transactions, offline delivery has been basically barrier-free, logistics has become Youxin "national purchase" time support.
Digitization is the only way to the prosperity of second-hand car market.
"the only thing bad about online second-hand car trading is trust, which is bound to be broken through. More than ten years ago, who dared to buy things online? Who wouldn't dare now? " Dai Kun is full of confidence in the online trading of used cars and believes that this will be the most valuable final model in the industry.
In the past, domestic second-hand car trading was a very "profitable" industry. Because the second-hand car is a complex non-standard product, there is a lot of chaos in the whole car purchase link, full of all kinds of "hidden rules", the car condition is not transparent, the transaction process is not transparent, and the price is also opaque, resulting in consumers' lack of trust in the seller, and the car purchase experience is very poor.
At a time when everything can be connected to the Internet, the domestic second-hand car market has gradually completed the transformation and upgrading of the Internet. Online malls represented by Youxin provide real and complete vehicle condition information through all-round standardization and digital testing of vehicle conditions, and there is nothing to hide from accident cars, bubble cars and other problematic vehicles, so that consumers can rest assured to choose.
"for the used car market, the biggest dividend brought by the Internet is transparency. Youxin, based on the advantages of the platform, provides consumers with high-quality used cars with real car sources, real car conditions and real prices, so that consumers have the right to choose." "We help users produce VR, video and test reports of vehicles online, and even disclose the repairs and maintenance experienced by the entire vehicle in its past history," Dai said.
Looking at the world, the model of online car purchase is gradually recognized not only in developed countries in Europe and the United States, but also in China. Online car selection, price comparison, and car purchase, the Internet makes the industry's transparency and fairness continue to increase, a comprehensive online sales experience, strict transaction control, so that consumers' enthusiasm for buying is gradually rising.
Vroom, an American used car platform, once said, "I want to make buying a used car as easy as buying shoes online." Only the layout of online used car trading for 9 years Youxin will be "simple and real" as the company's belief, second-hand car online mall has been increasingly perfect. In 2020, Youxin will build a full "online car purchase" model, comprehensively upgrade products and services, provide transparent quotations, selection services, abolish financial surcharges, provide one-year warranty and other services, comprehensively enhance consumers' car purchasing experience, and return to customer value creation.
The data show that in 2019, the ratio of used car transactions to new car sales in the United States is 2.515, while in China, the transaction ratio between used cars and new cars is only 0.58. Luo Lei, deputy secretary-general of the China Automobile Circulation Association, said in an interview with the media that the volume of used car transactions in China will reach 29.2 million by 2020. It is believed that the larger market will provide fertile soil for the Internet of second-hand cars and drive the overall progress of China's second-hand car industry.