Original title: Digital album sales exceeded 300 million in the first half of 2020, and Tencent Music Entertainment Group accounted for 78% of total sales Source: PingWest Pinplay

PingWest Pinplay, June 30. According to public statistics from a third party, the number and sales of digital music albums in China bucked the trend in the first half of the year. As of June 15, 2020, a total of 62 digital music albums have been sold domestically, an increase of 12.7% over the same period last year; overall sales exceeded the 300 million yuan mark, an increase of 78.78% over the same period last year.

The three major music platforms under Tencent Music Entertainment Group (QQ Music, Kugou Music, and Kuwo Music) are still the platforms that have released the most releases. The number of digital studios sold exclusively by them has already exceeded half of the total number of online releases; sales accounted for 78% of the total digital album sales in the first half of this year, almost four times the sales volume of NetEase Cloud Music, which ranked second, and increased 92.1% year-on-year over the same period last year. In the non-exclusive digital album section, TME also accounts for 61% of the network's sales, ranking as a leader in the industry.

The Chinese-language digital music industry reached another peak after a blowout year last year. A total of 34 Chinese-language digital albums were released in the first half of 2020. Sales were double that of last year, accounting for 82% of total sales. In the top 10 digital album rankings for the first half of 2020, the album sales of eight Chinese-speaking singers accounted for 78% of total sales, and six of the Chinese-language albums were in the “10 million sales club.” In the Chinese-language digital music market, TME also dominates with 64.7% of sales volume and 84.87% of sales volume.