DJ Gap Stock Rises on News of Kanye West Collaboration
By Matt Grossman
Gap Inc. stock traded higher in premarket activity Friday morning after the company said that rapper Kanye West would collaborate with the Gap brand on a clothing line.
Gap shares rose about 16% following the announcement to $12.01, after closing trading on Thursday at $10.16.
Gap will work with Mr. West's Yeezy fashion brand on hoodies, T-shirts and jeans, the company said. Mr. West, through Yeezy, has previously led successful high-end sneaker designs for Adidas AG.
Write to Matt Grossman at matt.grossman@wsj.com
(END) Dow Jones Newswires
June 26, 2020 09:13 ET (13:13 GMT)
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