①Chinese manufacturing is transitioning from “scale expansion” to “quality leadership,” with Chinese manufacturing enterprises progressively forming a transformation framework driven by digitalization and green initiatives. ②OMRON DMS will accelerate its localization transformation to achieve stable and long-term growth of its China business. Currently, OMRON OCB-CN and its two production plants in China are actively working with the headquarters to formulate implementation plans and actionable projects.
The Science and Technology Innovation Board Daily News, November 5th, by reporter Huang Xinqi: “Over the past twenty years since OMRON’s Device and Module Solutions (DMS) entered the Chinese market, it has coincided with a period of rapid economic development in China, continuous emergence of scientific and technological innovation achievements, rapid advancements in industrial infrastructure, and profound changes in industrial structure.” Zhang Li, Director and General Manager of OMRON Electronic Components Trading (Shanghai) Co., Ltd. (referred to as “OCB-CN”), stated during an interview.
In Zhang Li’s view, Chinese manufacturing is gradually shifting from “scale expansion” to “quality leadership,” and Chinese manufacturing enterprises are progressively forming a transformation framework driven by digitalization and green initiatives. In some areas, Chinese companies have become industry benchmarks and leaders, driving the industry to achieve overall leaps in research and development innovation, digital empowerment, and high-quality development.
As a long-time participant in the China International Import Expo (CIIE), this year marks OMRON’s eighth consecutive participation.
Zhang Li revealed that this year’s booth will feature a “full-scenario application sandbox” under the theme of “One Touch ‘Relay’ Activation, Safeguarding the Green and Intelligent World,” showcasing applications in green energy, low-carbon transportation, smart living, intelligent manufacturing, and next-generation communications.
In terms of new products, OMRON has introduced several items, including a 300A low-resistance relay, a 55A compact relay, and a 20GHz high-frequency optocoupler relay. Among them, the 55A compact relay G6QG is the first product proposed by the OMRON OCB-CN marketing department based on local inverter customer needs in China and locally developed by OMRON’s Shenzhen factory.
In terms of solutions, OMRON showcased its upgraded “photovoltaic-storage-charging” integrated solution, as well as comprehensive solutions for “chip testing” and “high-end testing equipment.” Additionally, OMRON DMS presented four third-party carbon footprint-certified products, with more products currently undergoing certification.
Zhang Li revealed that OMRON DMS focuses on two key growth areas:
First, providing environmentally friendly safety disconnection products for new energy DC devices such as photovoltaics, energy storage, and charging piles.
Second, offering high-frequency, reliable connection products for semiconductor inspection and next-generation communication devices.
Currently, Omron DMS has upgraded its 'chip testing' and 'high-end testing equipment' solutions. It provides technical support for high-end testing equipment such as semiconductor wafer inspection devices through high-frequency, high-voltage, and high-temperature signal relays, while enhancing production line efficiency with high-precision probe modules to empower precision manufacturing.
In the Chinese market, enterprises must possess the ability to rapidly iterate and deliver efficiently. Localized production, R&D, and supply chain systems have become the basic threshold for participating in China market competition. Zhang Li stated that Omron OCB-CN is fully aware of the changes occurring in the Chinese market and maintains close communication and cooperation with the headquarters to accelerate the localization transformation of DMS business operations in China.
It is reported that Omron's headquarters is advancing the spin-off of the DMS business. At the same time, to strengthen the development and production of new products and the construction of a global sales system, DMS will further expand its investment.
DMS’s vision for 2030 is to initiate a second phase of entrepreneurship. To this end, DMS headquarters will continuously update its technology roadmap and product roadmap while increasing forward-looking investments in growth areas. Zhang Li noted that DMS will first increase its R&D personnel and enhance its product lineup through various means. By strengthening resources and implementing process reforms to halve the R&D cycle, the number of new product releases will be significantly increased; cost optimization and delivery capability improvements will be achieved through measures such as manufacturing automation, logistics reform, local procurement, and capacity adjustments.
Zhang Li stated, 'During the second phase of entrepreneurship, Omron DMS will accelerate its localization transformation to achieve stable and long-term growth of its China business. Currently, Omron OCB-CN and its two production plants in China are actively working with the headquarters to formulate implementation plans and specific actionable projects.'