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剁手党立功了!618狂卖万亿创纪录,京东2692亿天猫6982亿,董小姐又火了,直播一天吸金百亿!

You did a great job by cutting your hands! 618 sold a trillion dollars a record, JD sold 269.2 billion dollars, Tmall 698.2 billion, and Miss Dong became popular again. The live broadcast attracted 10 billion dollars a day!

中国基金报 ·  Jun 19, 2020 08:59  · Trending

Li Zhi, a reporter from China Fund News.

The "Mid-618 Shopping Carnival" ended at 0 o'clock last night, and the war reports came one after another, setting new highs one after another.

JD.com and Tmall issued a total of 269.2 billion yuan and 698.2 billion yuan respectively, both of which set a record.

In addition, Pinduoduo's orders increased by 119% during the June 18 period compared with the same period last year, with the most significant increase in agricultural products and branded goods. SUNING's omni-channel sales increased by 129%, fast consumer orders by 223%, home business orders by 510%, and retail cloud store sales by 416% within 24 hours. Sales of home furnishings, cars and real estate increased by more than five times.

Rough statistics, the above e-commerce in the "618 Shopping Festival" cumulative order amount has exceeded trillion!

Listed companies have also announced their achievements. Gree Electric Appliances announced that Gree's "Zhihui 618 healthy living Home" theme live event set a sales record of 10.27 billion yuan on June 18, surpassing Dong Mingzhu's live sales of 6.54 billion on June 1 half a month ago. So far, Dong Mingzhu's cumulative sales of 5 live broadcasts have exceeded 17.8 billion.

JD.com issued an order with an order amount of 269.2 billion yuan

The consumption enthusiasm of Beijing, Shanghai and Guangzhou is the highest.

On the occasion of the 17th anniversary of the "618 Shopping Festival", JD.com issued a total of 269.2 billion yuan in orders, setting a new record!

From 00: 00 on June 1 to 24:00 on June 18, 2020, JD.com placed a new record of 269.2 billion yuan in cumulative orders at the Global Mid-year Shopping Festival. On the same day, JD.com Group (09618.HK) was officially listed on the Hong Kong Stock Exchange. on its first day of listing, JD.com 's shares closed at HK $234, up 3.54% from the offering price, with a market capitalization of more than HK $720 billion. The 17-year-old Shopping Festival climbed new heights with JD.com Group.

During the period of JD.com, 187 brands issued orders worth more than 100 million, making it the largest increment field for domestic and foreign brands. Food and beverage, mother and infant, make-up and skin care are the categories with the largest number of consumers, with the highest growth rate and the strongest explosive consumption of fresh food, medical care and kitchen utensils, and the categories that consumers are most willing to spend are mobile phones, household appliances and computer digital.

From a regional point of view, the cities with the highest consumption enthusiasm are Beijing, Shanghai and Guangzhou. The first National Shopping Festival after the epidemic successfully set off the best part of consumption, and JD.com 618 became a new driving force for the development of online and offline, manufacturing and retail, digital and real economy.

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At the same time, JD Logistics, Inc. is also quite powerful. As of 24:00 on June 18, JD Logistics, Inc. 's revenue from open business increased by more than 80 per cent compared with the same period last year. In terms of all-line business, the volume of personal express delivery increased by 311% compared with the same period last year, and the single volume of JD.com 's large-scale open business increased by 230% compared with the same period last year.

On June 18, the first order in Urumqi took only 8 minutes and 21 seconds to complete door-to-door delivery, and within 20 minutes, 22 cities completed the first delivery on the day of 618! During the period of June 18, more than 91% of JD Logistics, Inc. 's integrated warehouse orders arrived on the same day and the next day, and the proportion of districts and counties covered in 24 hours nationwide remained at about 90%, and the stable intelligent supply chain "made Dachi as efficient as usual."

According to big data's prediction, JD Logistics, Inc. further upgraded the "pre-warehouse" model, deploying more than 1 billion items to the nearest warehouses to consumers in advance, and "popular styles" were placed in front of the site to achieve "minute-level" distribution. Thanks to the 24-hour promotion plan for thousands of counties and towns, the growth of distribution orders in JD Logistics, Inc. 's sixth-tier cities is 150% of the increase in first-tier cities, covering more remote areas 24 hours a day.

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Different from the previous consumption expansion and upgrading, the trend of "Internet +" spawned by the epidemic has obvious characteristics of digital transformation, which is an integration and transformation of the information economy on production and life, and has a more far-reaching impact. The innovation led by e-commerce can inject new momentum into economic development, not only improve transaction efficiency, but also drive the transformation and upgrading of many traditional industries, promote the structural adjustment of production and consumption, and further expand the market boundary.

Live streaming has become the hottest retail scene innovation this year. JD.com Kuaishou Technology quality shopping special day to bring goods up to 1.42 billion. Xu Lei, CEO of JD.com Retail Group, and Zheng Shuang, Da Zhangwei and Guo Qilin participated in "JD.com loves to party together", which was broadcast live with more than 475 million goods that night. The sales of a live broadcast are even higher than those of some brands throughout the first half of the year.

JD.com during the period of hot sales of service goods, C2M model to help manufacturers target consumers, more than 3 million offline retail entity stores hand in hand with JD.com full harvest. All these are the value embodiment of the integration of digital economy and real economy represented by JD.com.

JD.com 618 is a very favorable opportunity to promote the release, replenishment and upgrading of consumption after the epidemic, which will enable ordinary people to release consumption better. Wang Wei, director of the Market economy Research Institute of the Development Research Center of the State Council, said that a large number of orders released by the concentrated consumption of e-commerce platforms will boost the development of manufacturing, logistics and more industries. it will also play a good leading and leading role in the cycle of the entire national economy.

Tmall issued a record amount of orders

2 million merchants open a new Taobao store

The cumulative order amount of Tmall 618 consumption season in 2020 has set a new record!

In the early morning of June 19, Beijing time, BABA announced that as the largest consumption season since the epidemic, Tmall's cumulative order volume in 2020 reached 698.2 billion yuan, setting a new record.

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This year's Tmall 618, the platform, local governments and businesses issued a total of 14 billion yuan of consumption vouchers and subsidies. The huge investment not only leverages the greater consumption potential, but also leads to more employment.

Since the outbreak, more than 2 million people have flocked to Taobao to open new stores, and today's BABA economy creates more than 40 million jobs a year. Due to the great impact on foreign trade factories, many overseas orders have been postponed or even cancelled. There have been tens of thousands of new foreign trade factories on Taobao since April. The full participation of Taobao special edition has led to a 500% increase in C2M orders in the industrial belt.

In April this year, BABA restarted the Spring Thunder Plan 11 years later to help small and medium-sized enterprises, foreign trade factories and farmers return to the road of growth. Therefore, on the stage of Tmall 618, BABA economy gave huge resources to help small and medium-sized merchants. The "zero account period" service launched by the Internet Merchants Bank advanced more than 200 billion in the first half of the year, benefiting 720000 small businesses. With the help of the "Chunlei Plan", more than 4.5 million Taobao small and medium-sized businesses achieved growth. During Tmall's 618 period, Taobao small and medium-sized merchants received 1 billion more orders than in the same period last year.

In addition, in the Taobao live studio, 260000 village broadcasts are carrying goods for the countryside, and 500 county magistrates cheer for their hometown in half a year. In the land of poor counties, there are 300000 Taobao online stores a year.

Pinduoduo's orders increased by 119% compared with the same period last year.

Increase the "tens of billions of subsidies"

Pinduoduo's orders increased by 119% over the same period last year, with the most significant increase in agricultural products and branded goods.

According to statistics, Pinduoduo's "10 billion subsidy" has cumulatively subsidized more than 130 million items, covering more than 4600 well-known brands at home and abroad, covering more than 50000 of the most popular goods on the network, and is expected to save consumers more than 3 billion yuan.

Since its launch, Pinduoduo has sold a total of 380 million agricultural (by-product) products, an increase of 136 per cent over the same period last year. Users in first-and second-tier cities are the absolute main force in the consumption of agricultural products, with orders accounting for more than 72%. Driven by Pinduoduo's "ultra-short chain" of agricultural products, high-quality agricultural products from various producing areas across the country have been able to break the restriction of geographical sales radius and achieve large-scale accurate matching covering the national market in the "cloud". Especially since the beginning of this year, affected by the epidemic, the supply and consumption of agricultural products have accelerated to the online transfer. In the first quarter, more than 270000 new agriculture-related businesses were added to the platform, more than the total increase for the whole of last year, bringing more affordable and high-quality agricultural products to consumers across the country.

In terms of branded goods, as of 12:00 on the 18th, orders for domestic and foreign branded products on the platform increased by 144% over last year, of which orders from third-and fourth-tier cities climbed to 52%, almost the same as those in first-and second-tier cities. Relying on the development of mobile Internet and new e-commerce platform, the long-standing "urban-rural dual consumption structure" has been completely broken, so that consumers in rural areas can enjoy equal consumption equal rights as those in first-tier cities, thus effectively stimulating consumption enthusiasm in vast rural areas.

On this basis, in order to effectively meet the growing consumption upgrading needs of the overwhelming majority of users, Pinduoduo further increased the coverage and intensity of "10 billion subsidies" during the period of June 18 this year. through unlimited, unlimited ultra-low-cost brand goods, further release the consumption potential of low-line cities and rural markets.

At the moment of the 618 Shopping Festival, rational consumers will make a comparison. Some netizens compared the prices of popular goods during the period of 618, and finally found that the price of Pinduoduo was the lowest in the network and the subsidy was the biggest.

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It is worth mentioning that now Pinduoduo 10 billion subsidized goods are no longer only low-end products that compete for "performance-to-price ratio", but also launched more middle-and high-end products, which also makes many middle-and high-end consumers look better on Pinduoduo. Some netizens even said that they could not escape the "law of true fragrance".

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Suning omni-channel sales increased by 129%

SUNING has a lot of financial highlights.

But this year's SUNING appears to be relatively low-key, but his war report data is also very considerable.

In the early morning of June 19th, SUNING sent a war report that SUNING's omni-channel sales increased by 129%, fast consumer orders increased by 223%, and home business orders soared by 510% within 24 hours. Sales at retail cloud stores increased by 416%. Sales of home furnishings, cars and real estate increased by more than five times.640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1

In addition, according to SUNING Financial 618 Promotion report data, from 00: 00 to 12:00 on June 18, SUNING's payment transaction volume increased by 174% compared with the same period last year; the volume of wayward payment transactions increased by 432% compared with the same period last year, with 75% for installment orders and 92% for interest-free subsidies; the installment order TOP5 brands were Apple Inc, Gree, Huawei, Midea and Haier; and the new customers of SUNING, an arbitrary loan, increased by 102% compared with the same period last year. The overall trading volume of SUNING's wealth increased by 308% compared with the same period last year, the number of new insurance customers increased by 314%, and extended insurance orders increased by 201%.

It is reported that SUNING's financial focus on serving the full scene of smart retail has opened a "golden storm" for consumers, in addition to a maximum 24-phase interest-free, 30-day loan interest-free and 1 billion yuan withdrawal plan. there are also hard-core guarantees such as a maximum reduction of 4999 yuan, 10 million cash red envelopes in the 618 Wealth Festival, and a maximum reduction of 618 yuan in extended insurance. Let consumers get a convenient, intelligent and inclusive financial experience while buying freely in 618.

Hot Chinese stocks were mixed last night.

JD.com closed down 1.97%.

On Thursday, June 18, US stocks opened slightly lower. As of the close, the three major indexes of US stocks were mixed, with the Dow Jones index down 0.15%, the S & P 500 up 0.06% and the NASDAQ up 0.33%.

Although there was a boost from the domestic 618 Consumer Festival, the relevant Chinese stocks did not perform well last night.

JD.com opened low last night, falling to 4 per cent to $59.52 per share in intraday trading, down 1.97 per cent to close at $60.79 per share, with a total market capitalization of $93.9 billion (665.5 billion yuan).

BABA showed a high opening and low trend, with a large intraday amplitude. As of the close, it closed at US $223.53 per share, down 0.32%. The latest total market capitalization is US $599.7 billion (RMB 4.25 trillion), which firmly occupies the leading position of Internet e-commerce.

In addition, Pinduoduo closed down 0.46% at $82.42 per share after hitting a new high last night, with a total market capitalization of $98.7 billion (699.5 billion yuan). It is worth mentioning that Pinduoduo's share price has reached record highs since March 16, with a rise of 144.14% in 67 trading days!

Meanwhile, Dada Express, which is backed by JD.com, rose 11.68% last night to close at $22.47, with a new total market capitalization of $4.99 billion (35.4 billion yuan). Since June 15, Dada Express has achieved four consecutive increases, with a cumulative increase of 52.34 percent on the 4th.

Dada Nexus Limited's local real-time distribution platform Dada Express and local real-time retail platform JD.com have both achieved bumper results. As of 15:20 on the 18th, the number of orders completed on the same day of Dada Express delivery exceeded that of last year; as of 15:30 on the 18th, the sales of JD.com 's platform at home exceeded that of last year. The rapid growth of Dada Express delivery and distribution orders and JD.com platform sales prove that Dada Nexus Limited's value as a "new infrastructure" for real-time retail and logistics has been further highlighted during the promotion period.

Huatai said that in the post-epidemic period, "618" Carnival is expected to boost the recovery of consumption. First of all, this event has received strong support from all walks of life, with fierce competition among e-commerce platforms, direct subsidies and consumption vouchers; secondly, the main body of the event has added Douyin and Kuaishou Technology, two major social platforms, and the live broadcast element has been strengthened. In the post-epidemic cycle, consumers' online shopping habits have been strengthened, the momentum of brands and products touching the network has been enhanced, the improvement of e-commerce infrastructure construction has been improved, and the growth momentum of e-commerce GMV in the future is still strong. With the promotion of the "618" activity, the sales performance of the major platforms and brands is optimistic, leading to the arrival of the consumption boom in the first half of the year, which is expected to further stimulate the recovery of consumption. From the perspective of the subdivided track, it is expected that cosmetics, leisure snacks and live e-commerce will continue to grow at a high speed.

Edit / emily

The translation is provided by third-party software.


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