Original title: the factory goods are really delicious! Tmall 618 Taobao Special Edition adds 1 million users in one day Source: ${imgs
[Lianyun.com] report from Beijing on June 17
The special version of Taobao is popular again!
At 0: 00 on the 16th, the special edition of Taobao went online at 1 yuan. 1 million low-priced goods directly supplied by factories across the country are all priced at 1 yuan, with free delivery.
This is the biggest promotion of the special edition of Taobao during the period of Tmall, which attracted a large number of consumers to rush to buy. During Tmall's June 18th, downloads of Taobao's special version of App continued to soar in major app markets, ranking first in the list of AppStore shopping apps in recent days, with more than 1 million newly registered users on June 15 alone.
The special edition of Taobao reached the top of AppStore during the period of Tmall.
As the largest domestic sales platform in the industrial belt, Taobao special edition participated in Tmall 618 for the first time, bringing explosive growth. Statistics show that during Tmall's 618 period, the number of orders for C2M goods on Taobao's special edition increased by more than 500% compared with the same period last year. Among them, Guangdong, Zhejiang, Fujian, Jiangsu and other major industrial belt provinces showed eye-catching performance, with more than 200 industrial belt factories with sales exceeding 1 million and more than 1900 with sales exceeding 100000. Taobao special edition has become an important position for factories to transfer foreign trade to domestic sales.
The live broadcast of Taobao special edition was launched during the period of Tmall, which has become a new driving force for the transformation of foreign trade factories. Henan Xuchang Shulai Sanitary napkin Factory released its first "domestic cool mask" during June 18th, locking 70 million mask orders an hour through live broadcast from the factory, corresponding to goods worth hundreds of millions of dollars.
"Taobao special edition with C2M model changed our mode of production and sales model, enterprises used to do what to sell, now is what consumers need what we do. What we lost in February, we will get it back in June. " Zang Li, the factory director, said confidently.
The factory sales of the industrial belt on the special edition of Taobao experienced an explosive growth in Tmall.
Qi Gong, vice president of BABA and general manager of Taobao C2M Division, said that affordable, practical and decent life for consumers is the core value proposition of Taobao special edition. Taobao special edition hopes to use C2M model to help industry take factories to really create products that consumers really like and tailor-made, so that all ordinary people can afford a good life.
As the world's first shopping software with C2M goods as the core supply, Taobao special version not only provides consumers with high-quality and high-price goods directly supplied by factories, but also cooperates with small and medium-sized production enterprises in the industrial belt to help factories transform and upgrade. Optimize the overall supply chain through digitization and process cooperation. According to reports, since the Taobao special edition was officially launched on March 26th, the platform has attracted more than 1.2 million industrial belt merchants to settle in, making it the largest online sales platform for industrial belt factories.