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倒计时2天|Twitter X 36氪CMO出海峰会议程揭晓

Countdown to 2 days|Twitter X 36 Krypton CMO Overseas Summit Schedule Announced

36氪 ·  Jun 15, 2020 19:09

Connect the present, focus on the future, and rely on the steady growth of usersTwitterHas been committed to providing help for Chinese enterprises to go to sea.

On June 17th, Twitter will join hands36Kr HoldingsHold the CMO Cloud Summit with the theme of "braving the Wind and waves, Future Navigation", invite five heavyweight "bosses" to share, and more than 30 famous enterprises CMO "attend" the summit to discuss the trend of offshore industry and investment wind in the post-epidemic era.

Live broadcast time:June seventeenth at seven p.m.

LVB entry:

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Long press the identification QR code to join the active WeChat group first and get the live broadcast registration link.

Summit agenda

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Highlights

In the post-epidemic era, where does the brand go to sea?

The epidemic has not become a resistance for Chinese brands to sail out to sea, and traditional industries are actively thinking about how to enter the "second half of the Internet". At the same time, the epidemic has led to changes in people's behavior and created new opportunities for brands. In this case, how should the brand seize the opportunity and successfully go to sea? Mr. Lan Weilun, Managing Director of Twitter Greater China, will bring you the trend analysis and solutions of brands going out to sea in the post-epidemic era.

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The way for brands to spread out to the sea

China is already the largest market in the world, and many Chinese products have obtained extremely high installed capacity or sales overseas, but the brand has not been remembered by overseas audiences or become a cultural symbol. For Chinese enterprises facing such challenges, what on earth is considered to be going to sea? What is the way for brands to spread out to sea? Mr. Zhang Yuliang, vice president of the China region of the Economic people's Congress, will discuss the dimension and communication of the brand with many years of experience in overseas marketing and media communication.

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After epidemicTime ChinaDevelopment opportunities in the science and technology industry

The consumer electronics and technology industries have always been China's pioneers in going out to sea, and their achievements in products, technology and even science and technology are obvious to all, and they have gained wide popularity overseas.China International Capital CorporationMr. Huang Leping, Managing Director of the Research Department, will move from the epidemic to consumer electronics andSemiconductorFrom the two aspects of "the influence of industrial chain" and "investment opportunities in AI+5G era", this paper analyzes the development opportunities of China's science and technology industry in the post-epidemic era.

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The Mission of the Ninth Art and the way to go to Sea

The game has always been China's leader in going out to sea. From 2017 to 2018, overseas revenue from Chinese mobile games increased by nearly 15%, but now, for overseas game companies, what needs to be considered is the issue of long-term development and brand premium. In this regard, Mr. Liu Shiwu, a senior analyst in the 36Kr game industry, will review the achievements of Chinese games and analyze the trend and direction of mobile games in the future.

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The tuyere and challenge of overseas investment in the post-epidemic era

The direction of overseas investment is an eternal theme, different times, different opportunities, will face different trends. Mr. Miao Miao, Managing Director of Chuxin Capital, will share the "overseas investment tuyere and challenges in the post-epidemic era" from the wind direction of overseas investment.

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Long press the identification QR code, join the activity WeChat group and get the live registration link!

The translation is provided by third-party software.


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