The all-new IMAX Laser® cinema will open at Universal City Avenue Cinema in 2021.

SHANGHAI and NEW YORK, June 5, 2020 / PRNewswire / - Beijing Universal Resort and IMAX Corporation (New York Stock Exchange code: IMAX), IMAX China Holding Inc. (HKSE: 1970) jointly announced the agreement of IMAX cinema in the first theme park tourism destination in China, located in Beijing Universal Resort. This agreement will open up the IMAX Laser screening technology planned to open at the Universal City Avenue cinema in 2021 and expand the long-term cooperation between Universal and IMAX.^®The upcoming Beijing Universal Resort is planned to open grandly next year. As a highly anticipated project, it will create a refreshing entertainment and vacation experience in China. As Beijing Universal Resort's iconic area, Universal City Avenue will open at the same time as Beijing Universal Studios Theme Park, Universal Studios Hotel and Novotel Resort. Universal City Avenue will bring guests acclaimed dining, entertainment, cinema, as well as a variety of themed shopping and other supporting services and facilities. Film themes have always been an important experiential element of Beijing Universal Resort. The Universal City Avenue cinema located in the center of the avenue is planned to be a high-end cinema that can hold film premieres and VIP events. The newly completed IMAX Laser cinema will also present splendid Chinese and Hollywood blockbusters to audiences from all over the country.

Mr. Chen Yunpeng, CEO of IMAX China, said: "We are very pleased to partner with Universal to bring IMAX cinemas to one of the highly anticipated heavyweight entertainment and vacation zones in China and meet with many tourists. This new cooperation fully demonstrates the charm and global brand value of the IMAX viewing experience, as well as our strength in the development of cinema business in the Chinese market, at the time when national cinemas are preparing to reopen.^®The Universal City Avenue cinema will adopt the cutting-edge IMAX Laser screening technology. Designed for IMAX screens from the outset, the IMAX Laser system offers a different experience with a new generation of 4K laser projection systems, a brand new optical engine and a set of IMAX patents. Higher resolution, stronger contrast and more vivid, dazzling colors converge on the IMAX giant screen to create a crystal-clear IMAX Laser projection effect, providing audiences with a unique viewing experience. The IMAX Laser system can be used with the new generation of IMAX 12.1-channel sound system, which enhances the side and top channels to bring a broader range and more accurate sound effects, creating a stunning sound experience.

"Beijing Universal Resort is committed to creating an immersive and extraordinary journey for guests, and Universal City Avenue is an indispensable part of it," said Miao Lewen, President and General Manager of Beijing Universal Resort. "We look forward to the exciting IMAX Laser viewing experience that allows guests to enjoy a wonderful time and explore unlimited possibilities here."

The IMAX Laser system will open at the Universal City Avenue cinema in 2021 as part of the Beijing Universal Resort project, which is still under construction. As a highly anticipated project, it will create a refreshing entertainment and vacation experience in China. As Beijing Universal Resort's iconic area, Universal City Avenue will open at the same time as Beijing Universal Studios Theme Park, Universal Studios Hotel and Novotel Resort. Universal City Avenue will bring guests acclaimed dining, entertainment, cinema, as well as a variety of themed shopping and other supporting services and facilities. Film themes have always been an important experiential element of Beijing Universal Resort. The Universal City Avenue cinema located in the center of the avenue is planned to be a high-end cinema that can hold film premieres and VIP events. The newly completed IMAX Laser cinema will also present splendid Chinese and Hollywood blockbusters to audiences from all over the country.^®"We are very pleased to partner with Universal to bring IMAX cinemas to one of the highly anticipated heavyweight entertainment and vacation zones in China and meet with many tourists. This new cooperation fully demonstrates the charm and global brand value of the IMAX viewing experience, as well as our strength in the development of cinema business in the Chinese market, at the time when national cinemas are preparing to reopen."

The Universal City Avenue cinema will adopt the cutting-edge IMAX Laser screening technology.^®Designed for IMAX screens from the outset, the IMAX Laser system offers different experiences with a new generation of 4K laser projection systems, a brand new optical engine and a set of IMAX patents.^®The IMAX Laser system can be used with the new generation of IMAX 12.1-channel sound system, which enhances the side and top channels to bring a broader range and more accurate sound effects, creating a stunning sound experience.^®Higher resolution, stronger contrast and more vivid, dazzling colors converge on the IMAX giant screen to create a crystal-clear IMAX Laser projection effect, providing audiences with a unique viewing experience.^®Mr. Chen Yunpeng, CEO of IMAX China, said: "We are very pleased to partner with Universal to bring IMAX cinemas to one of the highly anticipated heavyweight entertainment and vacation zones in China and meet with many tourists. This new cooperation fully demonstrates the charm and global brand value of the IMAX viewing experience, as well as our strength in the development of cinema business in the Chinese market, at the time when national cinemas are preparing to reopen."^®The Universal City Avenue cinema will present splendid Chinese and Hollywood blockbusters to audiences from all over the country with its newly completed IMAX Laser screening system.