The new cutting-edge IMAX Laser® cinema will open at Universal City Boulevard Cinemas in 2021
SHANGHAI AND NEW YORK, June 5, 2020 /PRNewswire/ -- Universal Beijing Resort and IMAX Corporation (NYSE: IMAX) and IMAX China Holding Inc. (HKSE: 1970) jointly announced an agreement for IMAX Cinema, China's first theme park tourist destination located at Universal Beijing Resort. The agreement will pioneer IMAX lasers®Screening technology will be introduced to the Universal City Avenue Cinema, which is scheduled to open in 2021, and the long-term cooperation between Global and IMAX will be expanded.
Universal Beijing Resort, which is still under construction, is scheduled to be grandly opened next year. This much-publicized project will create a refreshing entertainment and vacation experience in China. As an iconic area of Universal Beijing Resort, Universal City Avenue Beijing will open in 2021 at the same time as Universal Studios Beijing Theme Park, Universal Studios Hotel, and Nuojin Resort. Universal City Boulevard will provide guests with supporting services and facilities such as award-winning dining, entertainment, cinemas, and a wealth of themed shopping stores. The movie theme has always been an important experiential element in Universal Beijing Resort. The Universal City Avenue Cinema, located in the center of City Avenue, is planned to be a high-end cinema that can host movie premieres and VIP events, and the newly completed IMAX laser®The cinema will also present exciting Chinese and Hollywood blockbusters to audiences from all over the country.
Mr. Chen Yuanpeng, CEO of IMAX China, said, “We are very happy to have reached this partnership with Global to bring IMAX cinemas to one of the country's most anticipated heavyweight entertainment resorts to meet visitors. As cinemas across the country are preparing to reopen, the announcement of this new partnership fully demonstrates the appeal of the IMAX movie viewing experience and global brand value, as well as the strength of our cinema business development in the Chinese market.”
“Universal Beijing Resort is committed to creating an immersive and extraordinary journey for guests, and Universal City Boulevard is an integral part of this.” Mr. Miao Lewen, President and General Manager of Universal Beijing Resort, said, “We are looking forward to exciting IMAX lasers®The movie-watching experience allows guests to better enjoy their time here and explore the endless possibilities.”
Universal City Boulevard Cinemas Will Use Industry-Leading IMAX Lasers®Projection technology. Tailored for IMAX screens from the beginning of design, IMAX lasers®The unique experience of the system stems from a new generation of 4K lasers®The projection system has a new optical engine and a complete set of IMAX patented technology. Higher resolution, stronger contrast, and more vivid, dazzling colors are gathered on the IMAX screen to create crystal-clear IMAX lasers®The projection effect allows viewers to have a unique movie viewing experience. IMAX laser®The system can be equipped with a next-generation IMAX 12.1 channel audio system, adding side and overhead channels. The aim is to bring a wider dynamic range of sound and more accurate sound effects, and create an impressive sound experience.