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Fosun Pharmaceutical boosts medical internet

腾讯财讯 ·  May 27, 2020 11:55

COVID-19 epidemic makes the normal health management become people's rigid demand, online medical treatment, online medicine purchase has also become a hot spot.

Internet medical care as a new thing, about medical security, information security, policy protection and so on is also a new topic in the industry.

In the pharmaceutical industry, they also have their own views on the combination of health care and the Internet.Shanghai Fosun PharmaceuticalChairman Chen Qiyu believes that "medical Internet" should also be regarded as an important aspect of the new infrastructure. He believes that in the future, in the field of health care, the Internet,artificial intelligenceThe application of new infrastructure such as big data, 5G technology and so on will be hot spots.

Of course, the "infrastructure" of Shanghai Fosun Pharmaceutical's medical Internet has already begun to set up the stage.

Layout Health +

As China's leading medical and health industry group, Shanghai Fosun Pharmaceutical focuses on drug manufacturing and R & D, covering medical devices and medical diagnosis, medical services,medicineDistribution and retail. In the field of medical services, its Fosun Medical Group has 4328 beds and covers the Pearl River Delta.Great Bay areaPrivate medical groups in the Yangtze River Delta and Huaihai Economic Zone, with the outbreak of the COVID-19 epidemic at the beginning of the year, Shanghai Fosun Pharmaceutical has also accelerated the layout and development of online business.

On January 30 this year, Foshan Chancheng Hospital, one of the first 57 Internet hospitals in Guangdong Province to open fever clinics, launched a free online consultation service for "Zen doctors". During the epidemic, the average daily consultation volume of Zen Medical Internet Hospital accounted for 10% of the consultation volume of Foshan Internet Hospital.

At the end of February, the scale of participating doctors in online consultation began to expand, except for Zen doctors. Xuzhou Mining Group General Hospital, Xuzhou Mining Group first Hospital, Xuzhou Mining Group second Hospital, Xuzhou Mining Group third Hospital, Shenzhen Hang Seng Hospital, Yueyang Guangji Hospital, Wenzhou Geriatric Hospital, Suqian Zhongwu Hospital, Anhui Jimin Cancer Hospital, Zhuhai Zancheng Hospital, Wuhan Jihe Hospital, Shanghai Zhuorui Clinic, Beijing Xingyi Clinic, More than 10 hospitals and clinics of Fosun Medical Group, such as Dr. Xiao Xing, have also joined the online free clinic. Since February 27th, Fosun Medical Group has fully launched the "Internet +" medical service and launched a three-day free online free clinic. During this period, the cumulative number of visits exceeded 300000, and the daily average number of online consultations surged by more than 20 times.

The free clinic at the end of February highlighted the growing online treatment needs of family customers, which found a new opportunity for Fosun, which aims at the needs of users and is committed to solving the pain points of family health management. Driven by the internal "top battle" of Fosun Family Day on May 15 this year, the "Fosun Health +" online medical platform launched by Fosun Medical began trial operation on April 15.

"Fosun Health +" is a family-centered online health platform, which brings together tens of thousands of doctors by integrating domestic and global medical resources to provide families with online health consultation and free clinic, live broadcast of famous doctors, Fosun Health Family Management Plan (FHMO) products and other medical and health online services. Within more than a month of online operation, Fosun Health + platform has more than one million registered users and a total of more than 50,000 doctors have registered. As a platform controlled by Fosun Medical Group, the rapid launch of "Fosun Health +" also shows Fosun's strong ability to integrate internal and external resources.

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FosunChen Qiyu, chairman of joint CEO and Shanghai Fosun Pharmaceutical, said that compared with some other online medical platforms on the market, Fosun Health Plus relies on massive offline medical resources, including Foshan Chancheng Hospital, a private hospital with the first domestic competitiveness, as well as a large number of physical medical institutions under Fosun's subsidiaries such as Shenzhen Hang Seng Hospital, Xu Mining General Hospital and Shanghai Zhuo Erhui, which are located in more than 10 provinces and cities across the country.

It is worth mentioning that the new crown nucleic acid test reservation service on the "Fosun Health +" platform covers 20 cities, including Beijing, Shanghai, Wuhan and Shenzhen, and the organizations providing testing services have provided more than 1 million testing services.

The long-term layout of Shanghai Fosun Pharmaceutical in the year of Internet Medical inflection Point

Everbright SecuritiesSaid that the epidemic led to a surge in demand for Internet health care, 2020 may become a turning point in the industry. With the vigorous development of the medical Internet industry, medical information service companies are expected to undertake more construction orders.

In fact, in recent years, Shanghai Fosun Pharmaceutical has been creating conditions for promoting its physical hospitals to operate Internet hospitals. In 2019, Fosun Medical flagship Zen Medical won the first Internet hospital license in Guangdong's private hospital system, becoming one of the first three physical hospitals in Foshan, Guangdong to be allowed to carry out Internet medical care.

And Shanghai Fosun Pharmaceutical also found in practice that after the epidemic, there have been several trends of health, online and family-oriented in the field of medical services. Among them, the home isolation caused by the epidemic has accelerated the transfer of people's lives online, and the offline needs will be met more and more online in the future. And users' demand for health is not limited to conventional medical and health products, such as housing, travel, insurance and other industries, will be combined with health needs, at the same time, people's consumption decisions based on the well-being of the whole family, or the demand for products and services based on the family is increasing.

Around three trends, the whole Fosun Group also rapidly upgraded its product line and officially released the FHMO series of Fosun healthy Family Management Plan on May 15.

Among them, F in FHMO represents the dual meaning of Fosun and Family, which includes three product lines: Fosun Health + Family Doctor Program, Fosun Health + member Service benefits and Fosun Health + Enterprise Cloud Clinic.

Chen Qiyu also revealed that after FHMO is launched, it will move from establishing family health records, online instant consultation and appointment treatment, to regular active health management and intervention services, to provide family customers with online and offline one-stop health management services, to help users gradually complete the transformation of health management mode of disease prevention.

It is also worth noting that in the Fosun Health + platformYunji IncFosunUnitedHealth Group IncThe arrival of insurance services such as insurance, Fosun Prudential, Fuheng insurance brokers, Xing Heng insurance agents, Fosun Star selection, National University Pharmacy Care + and other medical, pharmaceutical and insurance industry chain suppliers, it provides a strong resource support for "Fosun Health +" to achieve the goal of comprehensive family health management.

There are more derivative services to look forward to.

It is reported that on the FHMO platform, Fosun Medical has also launched a cloud infirmary for enterprises. The enterprise health service is customized according to the industry, scale, region, characteristics and the health status of the people. It is reported that Zen Medical has signed a contract with four major chambers of commerce in Foshan to help more than 200000 employees of nearly 2000 enterprises achieve comprehensive health management. Zen Medical "Cloud Infirmary" goes directly to the enterprise, providing employees with free online consultation, consultation, prescribing medicine and other full-chain services.

And this model is also deeply recognized by institutions. Everbright Securities pointed out that consumers' remote consultation and purchasing habits are expected to be strengthened, and the policy-driven "Internet + medical" ecology is expected to be closed-loop.

The translation is provided by third-party software.


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