In July 2025, the crypto market ushered in a midsummer market. Huobi HTX handed over a dazzling “monthly report card” — new registered users surged 45% month-on-month, transaction volume surged 33% month-on-month, new assets performed amazingly, and improved in multiple dimensions such as products, brands, security, and services, continuing to show strong development momentum and steady operating capabilities.
The increase in global trading volume ranked first, and phenomenal new assets detonated the wealth effect
According to Coingecko's latest exchange report for the second quarter, Huobi HTX ranked first in global trading volume growth, and its performance far exceeded the industry average. Meanwhile, Coindesk pointed out in the exchange market share report released in July that since 2025, Huobi HTX's market share increase is second only to Binance, and it has steadily ranked first among global trading platforms. According to the data, the number of newly registered Huobi HTX users increased 45% month-on-month in July, and the overall transaction volume of the platform increased 33% month-on-month. Organic traffic and industry rankings continue to rise, and the vitality of the platform's ecosystem continues to increase.
In July, Huobi HTX launched a total of 12 new Assets projects, covering many popular tracks such as AI, memes, and public application chains. Among them, M, as the first Huobi HTX project, received attention when it went live, and increased by up to 25 times, becoming a phenomenal high-quality Assets, bringing significant wealth effects to users. ANI quickly became popular due to Musk's mention and became the most popular on-chain project on the humanoid AI circuit, with a maximum increase of 426% after launch. In addition, the launch of projects such as BLUM and COOKIE has further enriched Huobi HTX's multi-track layout.
Operational hotspots continue to explode, and there are many highlights of global brand activities
At the operational level, Huobi HTX launched a “special stablecoin” campaign for stablecoins such as USD1, USDC, and USDD in July, attracting users with spot transactions exceeding 0.4 billion USDT. In the “TRUMP Triple Rewards” campaign, the number of registered users exceeded 0.016 million, the spot + contract transaction volume exceeded 4 billion USDT, and the cumulative number of subscriptions to participate in earning coins reached 62.97 millionUSDT. Meanwhile, along with July TRON. INC held a bell ringing ceremony on NASDAQ. Huobi HTX simultaneously launched the “Shine Global Airdrop” campaign to distribute 100 billion $HTX token airdrops to users around the world, boosting the brand power of Huobi HTX and Bochang TRON.
Meanwhile, Huobi HTX has now launched the 12th Anniversary Carnival Month event, which will continue until September 12. During the event, if you complete the designated mission Highlight Planet, you can receive rewards such as commission rebates, leveraged interest-free vouchers, and token airdrops. You can also get up to 0.12 billion $HTX red envelopes, as well as 2,000 USDT travel Funds lottery opportunities and surrounding gift packages. Currently, the event is in full swing.
In terms of brand globalization Global Strategy, during Istanbul Blockchain Week in July, Huobi HTX had an overall exposure of 48 million in the Turkish market. It established deep ties with partners such as 0G Labs, 100xLabs, and Castrum Capital, and promoted the launch of COOKIE on Huobi HTX. Online exposure for the event increased by 60.8%, and registration and deposit data both hit 14-day highs.
Furthermore, the “Space Program” campaign enabled the Huobi HTX brand to appear in hot global events many times, and the brand was exposed directly to users around the world. The online “Space Program” H5 marketing campaign achieved a cumulative exposure of 0.144 billion, resulting in a transaction volume of 6.187 billion USDT. The third season of “Huobi First Sister” continued to dominate the hot list, igniting social media topics and bringing continued attention and activity to the platform.
The HTX DAO white paper was newly released, and investment research and product experience were fully upgraded
The HTX DAO white paper has been released. This is not only a text update, but also an announcement of a landmark direction — starting with an exchange and moving towards the core power of on-chain financial governance, committed to building a user-led “financial free port”. Under this vision, all participants will not only be able to share the benefits brought by the platform's development, but will also have real decision-making power. In the future, the construction of HTX DAO will be promoted by all participants to jointly create a new chapter in the integration of decentralized governance and CeFi.
HTX Research published the major Research Reports “The New Order of Stablecoins: Global Payment Restructuring, Institutional Authorization, and Capital Wars (1)” in July to analyze the stablecoin industry pattern and future trends from a macro perspective, and continue to export high-value research results to users and the industry.
In July, Huobi HTX officially released the 11.0 App. The homepage, Assets page, and transaction page were completely revised, and the design system was upgraded. After the revision, the average click rate on the homepage increased by 24%, bringing a lighter, more intuitive, and more comfortable trading experience.
Remarkable results in safety protection and customer service, transparent and secure Assets reserves
In terms of account security, a total of 209,035 security reminders were sent in July; 25 phishing websites and fake app download websites were blocked and processed. In terms of transaction security, 3 withdrawals to fraudulent addresses were blocked, and 7,616 USDT losses were recovered; 11 cases of stolen external assets were handled to help external users freeze 600,042 USDT of stolen funds. In terms of financial security, 3,610 blacklisted addresses were added, and 16 blacklisted deposits were blocked, amounting to 613,116 USDT.
As one of the earliest platforms in the industry to use the Merkel Tree verification mechanism, Huobi HTX has publicly disclosed reserve data for 34 consecutive months. As of August 1, 2025, the overall reserve ratio of the platform has reached or exceeded 100%, and it continues to maintain sufficient Assets coverage. Users can visit the “Asset-Reserve Certificate Report” page on Huobi HTX's official website at any time to view the monthly updated Proof of Reserve Report.
In July, the customer service team served a total of 228,417 users, upgraded and handled 96,247 user issues, focusing on key scenarios such as P2P transactions and on-chain deposits and withdrawals. User satisfaction remained above 84%.
From data growth to new Assets performance, from product upgrades to global brand activities, Huobi HTX in July used a series of impressive data to hand over exciting answers in multiple dimensions. In the future, Huobi HTX will continue to cultivate user needs, promote product and service innovation, and help more users seize new cycle opportunities in the crypto market.
About Huobi HTX
Huobi HTX was founded in 2013. After 12 years of development, it has evolved from a Cryptos exchange to a comprehensive blockchain business ecosystem, covering digital Assets trading, financial derivatives, research, investment, incubation and other Business.
As the world's leading Web3 portal, Huobi HTX adheres to the development Global Strategy of global expansion, ecological prosperity, wealth effect, security and compliance, and provides comprehensive, safe and reliable value and services to virtual MMF enthusiasts around the world.
