Promote the high-speed operation of the "model-Ontology-scenario data" closed-loop flywheel.
On July 7, 2025, Xingdong Era, a leading company in the field of embodiment intelligence, announced the completion of nearly 0.5 billion yuan in Series A financing. This round of financing was co-led by Dinghui VGC and HAIER SMARTHOME Capital, with participation from well-known financial institutions and industry capital such as Houxue Capital, Huaying Capital, Xianghe Capital, and Fengli Intelligent, alongside continued investment from existing shareholders including Qingliu Capital and Qingkong Funds. Huaxing Capital continues to act as the exclusive financial advisor for this round. The financing will be used for the research and development and mass production of humanoid robot software and hardware technologies, promoting the high-speed operation of the "model-Ontology-scenario data" closed-loop flywheel.
Xingdong Era was established in August 2023 and is the only embodiment intelligence company wholly owned by Tsinghua University. Since its inception, it has adhered to a technology route that integrates software and hardware, aiming to create a general intelligent agent in the physical world and deliver general productivity, thereby realizing the vision of robotics empowering various industries and entering thousands of households.
The physical world is built around people, therefore, Xingdong Era starts from first principles, striving to ensure that robots can learn, learn quickly, and do more in the physical world.
On the model side, enable robots to "understand the world and act autonomously" like humans. Introduce the VLA model ERA-42 that integrates understanding and generation, unifying functions such as vision, understanding, prediction, and action into a single end-to-end model.
On the ontology side, create a "body that is powerful & flexible like humans." The self-developed humanoid robot closely approaches human performance and serves as a "universal interface" for interaction with the physical world, expanding usable data from real machine data to Internet video data, thus solving the bottleneck of data scarcity.
The breakthroughs in model and ontology research and development have allowed Xingdong Era to achieve a model that controls full-body dexterous operations, truly constructing a closed-loop flywheel for AI in the physical world.
On the commercial side, technological breakthroughs have translated into high-quality business results: among the top 10 global technology giants by market cap, 9 are Xingdong Era's clients. Currently, Xingdong Era has achieved mass product delivery, having delivered over 200 products this year, with hundreds of orders in mass production. More than 50% of the orders come from overseas clients, quickly leading the way for the embodiment intelligence technology to go global. In addition, the company is rapidly advancing implementation in high-value scenarios such as industrial logistics and chain retail, gathering leading clients from various industries including HAIER SMARTHOME, Lenovo, and Beizhi Technology.
The development of Star Motion Era has gained high recognition from top financial and industry investment institutions, completing multiple rounds of financing continuously.
The lead investor of this round, Guo Qizhi, Senior Partner at Dingo VGC, stated: "Star Motion Era has achieved a triangular closed loop of 'end-to-end embodied large model + self-developed humanoid ontology + full-body dexterous operation.' The company continues to explore the latest global research directions, expanding training data to Internet video data, addressing the bottleneck of data scarcity. Looking forward to continue witnessing the company's continuous breakthroughs in technical limits, promoting embodied intelligence to empower various industries."
Zhang Sisi from Haier Capital stated: "Star Motion Era has completed a diversified layout of products, achieving a preferred choice in the developer market and accelerating implementation in the industrial logistics and retail industry. Haier has begun chain retail collaboration with the company and will provide comprehensive support for the Industry Chain and multiple scenario applications."
Ji Wei, Founding Managing Partner of Huaying Capital, stated: "Star Motion Era has completed a diversified layout of products, achieving a preferred choice in the developer market and accelerating implementation in the industrial logistics and retail industry. Haier has begun chain retail collaboration with the company and will provide comprehensive support for the Industry Chain and multiple scenario applications."
Tang Hesong, Founding Partner of Xianghe Capital, stated: "Star Motion Era has completed a diversified layout of products, achieving a preferred choice in the developer market and accelerating implementation in the industrial logistics and retail industry. Haier has begun chain retail collaboration with the company and will provide comprehensive support for the Industry Chain and multiple scenario applications."
Li Ziyue, Head of the Advanced Manufacturing Team at Huaxing Capital Group's Investment Banking Division, stated: "The Huaxing team has long provided in-depth service to Star Motion Era and has continuously witnessed the company's rapid development in the field of embodied intelligence. The essence of embodied intelligence is to push artificial intelligence to truly 'land' in the physical world, bridging the last link between cognition and execution, and representing the leap of general intelligence from brain to body. In this process, we see that model paradigms, training methods, hardware systems, and interaction logic are undergoing profound reconstruction, and the industrial technology stack is being redefined. Companies that can insist on technological originality, maintain an end-to-end path, and continuously build moats in underlying capabilities will establish real barriers in the next round of the intelligent era. Star Motion Era is indeed one of the representative companies in this trend, showing us the possibility of embodied intelligence evolving from research to engineering, from single-point breakthroughs to system evolution. We are honored to be part of this and support the continuous evolution of Star Motion in this new paradigm."
