Original title: HUYA Inc. cooperates with international top competition ESL. Source: Tencent Science and Technology
The second stage of the EPL S11 European competition, which is broadcast live by HUYA Inc., still has the final round left.
EPL is an innovative league owned by ESL. Affected by novel coronavirus's epidemic, ESL officials previously announced that EPL S11 would be changed into an online game, but this did not affect the brilliance of the game at all. There are four Top5 teams among the six teams in the second stage of the EPL European region, and the stars have brought a wonderful showdown in the four rounds that have already ended.
As we all know, ESL (Turtle Entertainment) is not only the largest and most professional organizer of e-sports events in the world, but also the largest e-sports content provider in the world. In addition to the twice-yearly EPL, ESL also owns ESL Pro League, IEM, ESL One, EMS One and other well-known brands of large-scale events.
In China, ESL has established a cooperative relationship with HUYA Inc. Live. During EPL S11, HUYA Inc. set up a special page on the event, invited professional anchors with a professional background to explain the whole process, and launched a "three-piece set" of 4K + 60 frames + 20m UHD live streaming to provide users with a "blockbuster" 4K viewing experience. Data show that despite the impact of the epidemic, EPL S11, which was changed to an online game, still set a record for the number of online viewers of Pro League.
In the past two years, the cooperation between HUYA Inc. and ESL has been continuously deepened, and the ESL boutique e-sports event has been introduced into China. Since reaching an annual strategic cooperation agreement with ESL in 2019, HUYA Inc. has broadcast most of the major events such as ESL One, IEM, CS:GO Pro League and so on.
In 2020, HUYA Inc. will continue to join hands with ESL to provide a full range of e-sports event services for Chinese e-sports enthusiasts. In February, HUYA Inc. broadcast all the races at IEM Katowitz. At present, the online competitions of EPL S11 and ESL One Los Angeles are all broadcast live by HUYA Inc.. It is understood that HUYA Inc. and ESL will further strengthen cooperation in the future, and in terms of content, the two sides are expected to expand from the live broadcast of the event to more areas, form complementary resources, and continue to lead the development of the e-sports industry in China and the world.
HUYA Inc. took the lead in the competition for the copyright of the event.
During the epidemic, watching e-sports games has become one of the most popular entertainment for young people. Although e-sports events are springing up like bamboo shoots after a spring rain, the head events that can really trigger a wave of watching games around the world are relatively limited. Therefore, winning the copyright of the head event has become an effective way for the platform to show its core competitiveness.
Events familiar to Chinese spectators include competitions in various divisions of "League of Legends", KPL of "Arena of Valor", Pro League of "CS:GO", TI and Major of "Dota2" and so on.
According to statistics, HUYA Inc. has sufficient reserves in 2020. After winning the exclusive Chinese broadcasting rights of LCK for three years last year, and the exclusive broadcasting rights of LCS and LEC in 2020, HUYA Inc. has become the only platform in China with the live broadcasting rights of the four major LOL zones. In addition, HUYA Inc. is also the live broadcast platform for mobile games such as PEL, PEGI and EC, and the DOTA2 project continues to make efforts, winning the "ESL One 2020 Los Angeles" and "ONE Esports Singapore" Major competitions. The copyright of these important events has become a favorable bargaining chip for HUYA Inc. in the next stage of competition.
In 2019, the rapid development of China's game live broadcast industry promoted the explosive growth of the number of game live broadcasts in China. According to data from iResearch Consulting, the size of China's game live broadcast market is expected to grow to nearly 25 billion by 2020. HUYA Inc., as the industry leader, is showing a trend of high growth. As of the fourth quarter of last year, HUYA Inc. had made profits for nine consecutive quarters under non-US GAAP, and revenue in the fourth quarter of 2019 increased 64% to 2.4675 billion yuan compared with the same period last year. With the rapid growth of domestic e-sports industry, HUYA Inc. content ecology with e-sports content as the core will become a powerful driving force to continue to promote high revenue growth.