150 million, this is the transaction volume figure reached by Luo Yonghao in his live Douyin debut on the evening of April 1.

It has been five or six years since the short video tuyere rose to Zhengsheng, and the wars in the industry, mainly Douyin and Kuaishou Technology, have also entered a white-hot stage by announcing that they are going their own way in the field of e-commerce live streaming. At this point, "cross-border" and "out-of-circle" are no longer new words for content platforms.

Just like Luo Yonghao and Zhu Xiaomu recommended in the live broadcast.milletLike mobile phones, in the final analysis, the ability to create topics and trends is the key indicator to consider whether the current content platform is of high quality. under this standard, cross-domain development is only an effective way to success.

Just as in the era when smartphones were not yet popular, Hunan Satellite TV used a phenomenal TV variety called "Super Girl", which allowed fans to send many people from the grassroots to the altar of superstars by texting and voting. 15 years later, the public can still learn fromiQIYII met Yu Shuxin and other faces in "Youth has you 2" and learned the phrase "yellowish skirt and fluffy hair" in the canvassing vote.

Nothing seems to have changed, but everything is different from what it was then.

The difference here does not refer to the expansion and change of the audience brought about by the popularity of the mobile Internet compared with that of more than a decade ago, but the diversity of the platform in content categories and the broad applicability of topics between platforms-people began to discover these characteristics that appeared in BBS products in the early years, after a round of evolution. Can still create a small circle on the content platform with video as the carrier, creating small topics together.

First of all, the former, from the desolation at the beginning of the rise of the mobile Internet to the formation of iQIYI, Inc.,TencentVideo and the tripod pattern led by Youku, the "multi-content ecology" plays an important role in this process from scratch, taking the one on the other side of the ocean.NetflixFor example, it has grown rapidly in recent years to compete with traditional Hollywood giants, thanks to the prominence of its content.

But at the moment when the industry reaches the inflection point, only content is far from enough, and iQIYI, Inc. saw this and launched the "iQIYI, Inc. engraved version" App, which is intended to be an important part of collaborative content ecology.

If you want to clarify iQIYI, Inc. 's mind, you should start with the changes in the platform in recent years.

First, with the creation of a diversified content ecology, it is not difficult to see that after self-love Qiyi has gained a foothold on the mobile end, she has successively tried to dabble in the fields of homemade animation, online dramas, movies, and so on, and since "China has hip-hop" in 2017, it is almost leading the long video industry with the number of two or three popular variety shows produced every year. On the one hand, this is the only way for iQIYI, Inc. to pass the next stage. On the other hand, it is also a blood transfusion for the corresponding content industry, so that it can be fed back to form a virtuous circle.

Gong Yu used this sentence in 2018 to explain why he insisted that iQIYI, Inc.NASDAQListed on the stock market, "iQIYI, Inc. is a technology company, and most of the world's technology companies are listed on Nasdaq." this shows that iQIYI, Inc. has always adhered to the idea that he is a "technology + entertainment" company, so in recent years, iQIYI, Inc. has made great efforts in scientific and technological innovations such as intelligent recommendation and interactive video.

And history has proved more than once that the iteration of scientific and technological means is often a harbinger of product experience change. Perhaps the name "science and technology" cannot be well understood by most people at present, but this idea of keeping pace with the times is bound to become the most indestructible barrier for iQIYI, Inc. in the industry in the future.

With science and technology as its foundation and long video content as a currency, iQIYI, Inc. launched "iQIYI, Inc. Engraving Edition" at an inflection point, positioning a massive, wonderful and diversified comprehensive video community, with the intention to enter the field of short videos and maximize the value of PUGC under every topic and trend.

Among them, cutting-edge technology has become the basis for the development of iQIYI, Inc. 's engraved version-the latter applies the technology to the whole process of content creation, production, distribution, playback, cash, and so on. For example, in the playback function, iQIYI, Inc. created the first 360 °horizontal and vertical screen seamless rotation viewing experience with the engraving version, creating an immersive viewing experience and solving the pain points in the video industry's horizontal and vertical playback experience.

This will rely on each other with iQIYI, Inc. 's own rich long video IP resources and massive content creators. By applying these cutting-edge technologies into fresh and interesting functional services, iQIYI, Inc. has created an innovative experience and interactive innovation with the engraving, thus attracting users, UP owners, advertisers, and so on.

Just as the development of digital technology not only catalyzes the birth of new media, but also marginalizes the mainstream print media, the landing application of more cutting-edge technologies will make short videos beyond pictures and text to become the most important carrier of content production and consumption.

Many people think that iQIYI, Inc. 's move is to create a Chinese version of YouTube, but this is no longer an era when the Chinese Internet needs to blindly emulate the Silicon Valley model, and the two products cannot be summed up in a single word "Chinese version" in different backgrounds.

First of all, in terms of the development path, YouTube itself started with PUGC content, and only after it had a certain influence did it bring long video resources such as movies into the platform. IQIYI, Inc., who is almost diametrically opposed to the former, makes PUGC on the basis of topic manufacturing ability and user stickiness, which is a logical move.

In fact, as of November 2019-before the birth of "Suijie"-iQiyi content ecology has more than 3 million creators, this number can be called a small success in the PUGC field, on the one hand, thanks to its high-quality content and PUGC natural fit, on the other hand, iQIYI, Inc. through the support of individual creators and MCN institutions laid the foundation.

The appearance of "along with the moment" announces that after laying the groundwork, iQIYI, Inc. officially began to create YouTube-like products with both long and short video forms. Perhaps the short video industry would not have thought that after many years, iQIYI, Inc. took the lead in occupying the domestic YouTube track with technology as the bottom, holding long and short video resources and a good creative ecology, and gave birth to new waves in the near-settling short video war.

"Integration" may be the main topic in the long video field and even every content platform in recent years. For iQIYI, Inc., it has taken the first step of creating its own panoramic content platform, and entering PUGC is only a clarion call, but iQIYI, Inc., of left-handed entertainment and right-handed technology, is bound to make a correct demonstration for the industry.

To paraphrase Jack Kerouac's famous saying, "always young, always follow the pace of the times."