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Hong Kong stocks movement | ZJLD (06979) rises more than 4%, planning to launch new products in the high-end Global Strategy. Institutions expect that from the third quarter, the performance of Baijiu (Chinese Liquor) companies is likely to improve.

Zhitong Finance ·  May 14 14:18

ZJLD (06979) rose over 4%, as of the time of writing, it increased by 4.37%, reported at 6.93 Hong Kong dollars, with a transaction amount of 30.6186 million Hong Kong dollars.

According to Zhituo Finance APP, ZJLD (06979) has risen by more than 4%, currently up by 4.37%, trading at 6.93 Hong Kong dollars, with a transaction value of 30.6186 million Hong Kong dollars.

Recently, during the 2024 Annual Shareholders' Meeting and Investor Communication of ZJLD Group, Chairman Wu Xiangdong responded to investors' concerns regarding product, channel, and brand development strategy. At the meeting, Wu Xiangdong mentioned that ZJLD will launch a new product that targets the quality at the 2000 yuan price level, expected to sell at 500 to 600 yuan, creating a synergistic effect with Zhen Fifteen and Zhen Thirty, and further solidifying its position in the mid-high-end market. Li Du will further expand its product layout in the mid-high-end and mid-range price bands, enriching its product matrix to capture more market share.

CITIC SEC pointed out that during this year's Spring Festival peak season, the overall sales decline in the Baijiu Industry has narrowed to some extent year-on-year. If future demand gradually stabilizes, considering the base effect of 2024, it is expected that the performance of Baijiu companies will see some improvement starting in the third quarter of 2025. Currently, leading Baijiu companies are continuously enhancing shareholder returns through increasing dividend rates, buybacks, and shareholding, thus thickening investment safety margins. Furthermore, considering the upcoming consumer stimulus policies and expectations of continued recovery in the macroeconomy, it is recommended to maintain allocations to leading liquor enterprises.

The translation is provided by third-party software.


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