The Star Daily reported on April 15 that (Journalist Xu Cihao) following $JD.com (JD.US)$ 、 $PDD Holdings (PDD.US)$ 、 $MEITUAN-W (03690.HK)$ after, $Alibaba (BABA.US)$ It has also taken action.

Taobao and Tmall's "Foreign Trade Selection" launched two major options: one focuses on Taofactory, deeply exploring 100 foreign trade industrial clusters, relying on a semi-managed model, with the platform providing hands-on guidance throughout the entire process from joining to product selection, pricing, and more. The other is based on Tmall Supermarket's self-operated model and supply chain, opening nationwide warehouse networks for same-day/next-day delivery services, supporting quality vendors to quickly settle into warehouses and access the domestic sales market. Additionally, Taobao and Tmall will arrange local experts to delve into industrial belts across the country to provide face-to-face Q&A.

Alibaba International Station is addressing the longer-term operational needs of small and medium-sized foreign trade enterprises by continuously increasing investment in multiple markets including Europe, Central and South America, the Middle East, and Oceania, expanding local buyers, establishing dedicated logistics routes, and providing more localized payment methods and after-sales service capabilities.

According to Alibaba International, since the beginning of this year, business opportunities on the Alibaba International Station platform have significantly increased, with Europe experiencing a year-on-year growth rate of 64%.

It is reported that Alibaba International Station will launch a specialized AI product selection tool to help vendors quickly select products that better meet new market demands. Based on digital marketing, overseas warehousing, and global supply chain capabilities, Alibaba International Station provides quality vendors with a one-stop solution for going global. Alibaba's sourcing platform 1688 has introduced a series of measures including inventory clearance sales, loan provision, transformation promotion, waiving annual fees, and free AI services for enterprises facing export obstacles and factories needing to shift from foreign trade to domestic trade.

According to Hema, by April 15 at 12:00, Hema has received over 100 applications for foreign trade enterprises, primarily covering the East China region of Jiangsu, Zhejiang, Shanghai, and the Guangdong CNI Zhujiang Index area, as well as ShanDong, Guangxi, Yunnan, and other regions. The operational categories primarily include kitchen and dining, home, small appliances, maternity and baby, daily chemicals and personal care, outdoor, fresh food, pet supplies, etc., with department store types accounting for 60%. Additionally, the "Foreign Trade Zone" page on the Hema App has been built and launched.

Aside from Alibaba, JD.com and Meituan have also announced recent support policies for shifting exports to domestic sales.

After JD.com announced the establishment of a special procurement fund of 200 billion yuan to initiate the support plan for exporting to domestic sales, reporters from the Star reported that JD.com quickly established a special team and publicly shared the website and email for clue reporting. As of April 14, nearly 3,000 enterprises and businesses have approached JD.com seeking cooperation and assistance.

JD.com has also launched sections for quality foreign trade products, as well as 'export to domestic sales' stores and product identification tags, which can provide clear guidance to consumers and thus offer traffic support for businesses.

According to related individuals at JD.com, foreign trade enterprises have encountered common issues in their discussions, particularly their unfamiliarity with the rules of the domestic market and the lack of online Operation experience.

'In response to the reported clues, we are promptly organizing the procurement and sales team to initiate support for industrial zones; for businesses that wish to open stores, we also have a professional team to guide them, providing rapid store setup and full-channel marketing support,' said the aforementioned JD.com related individual.

Meituan has stated that it has established a special working group for transitioning foreign trade to domestic sales. Among them, the Meituan Xiaoxiang Supermarket will create a dedicated section for quality foreign trade products, provide exclusive marketing plans, and support foreign trade products utilizing nearly a thousand front warehouses and a 30-minute delivery service in first and second-tier cities. Xiaoxiang Supermarket's own brand will also jointly develop products with quality supply chains and foreign trade enterprises.

In addition, Meituan Youxuan, which has over 2,000 cities and counties and more than a million Community team points nationwide, will fully leverage its channel advantages in sinking markets to create a special sale area for 'quality foreign trade products', and will allocate high-quality foreign trade goods to supply 0.03 million flash warehouses nationwide, exempting foreign trade enterprises from transaction commissions.

According to information from Meituan, as of now, a national supply chain cooperation alliance has been formed between flash warehouses, convenience stores, and brand merchants. Within 24 hours of opening the express channel, 234 enterprises have submitted demands, of which more than 50 have entered the actual domestic sales matching process.

However, some foreign trade merchants have expressed to reporters from the Star that the biggest difficulty currently faced in 'transitioning from export to domestic' is the void in domestic online Operation capabilities, not knowing what kind of channels and platforms are suitable for them, and how to ensure effectiveness.

Editor/rice