ASAS said it received 432 pieces of feedback in 2024, up 39% from 2023.
The Advertising Standards Authority of Singapore (ASAS) saw a sharp rise in consumer feedback on advertising last year, with the telecommunications sector drawing the most complaints.
In its latest report, ASAS said it received 432 pieces of feedback in 2024, up 39% from 2023. The telecommunications industry alone accounted for 53 complaints—more than triple the 17 it received the previous year.
The spike was largely driven by backlash against a telco brand campaign featuring a social media video of a mother passively watching a racy scene with her child. Whilst ASAS ruled that the ad did not violate the Singapore Code of Advertising Practice (SCAP), it advised the telco to restrict such content from being accessible to children.
Other recurring complaints involved potentially misleading claims about promotional offers, service speeds, and roaming benefits. These included unclear terms around free or discounted services, mobile phone trade-ins, and whether overseas roaming was truly free or auto-activated.
ASAS reminded advertisers that key conditions affecting consumers' understanding of offers must be clearly stated in the ad copy, not just buried in fine print. Advertisers unsure of compliance can use ASAS's pre-publication advice service to avoid breaches.
Today, after hitting the high near 24,000 in the early session and entering bearish positions, the index fell sharply by nearly over 600 points, immediately recouping yesterday's losses significantly.
Moreover, today it broke the new high again, reaching a maximum of 24,076, but by the end of the market, it fell back by about 70 points, producing a bearish candle. The current trend has not yet been broken, but from the previous low until now, it has risen close to 6,000 points. It is believed that those with positions can continue to hold until there is a clear trend reversal for profit-taking. Those without positions can wait for a pullback to get in. Actually, it is hoped for a quick pullback, as it allows for entry and also provides a healthy breath.
Currently, the outlook remains the same as before. It is believed that even if there is a pullback, it shouldn't be too deep. However, if Futures fail to stabilize and close below 22,350, there may still be room for decline. The chance of Futures falling below 21,400 in the short term should be low, so it is considered that if a significant pullback occurs, it presents a good opportunity to incrementally go long. Recently, there has been a consistent approach to not hold positions overnight, only focusing on immediate trades, as there is no high chasing and no casual short selling.
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