Author | Huang Yu

Editor | Wang Xiaojun

AI is surging into various fields, and the sleep industry is no exception.

After exploring AI technology for two to three years, on March 18, Mussi, as a leading mattress company in China, clearly proposed the "All in AI" strategy, aiming to transform from a "Global Quality Sleep Resource Integrator" to the "World's Largest Smart Health Sleep Solution Provider," using AI technology to redefine products.

This is not only related to the development direction of one company but also indicates that the entire mattress industry is about to undergo profound changes.

The wave of AI is providing opportunities for reshuffling across various industries. For Mussi, focusing on AI products not only enhances its high-end brand image but also helps open new market spaces in the global market.

Transformation

For Mousse, this transformation is a difficult yet correct path chosen for the future.

Faced with the sluggish growth of the traditional mattress industry, AI has long been an important strategy for Mousse. Since 2023, Mousse has intensively launched multiple AI-related products.

On March 18, at the global launch event for Mousse's new products themed "Deep AI Sleep New Revolution," Mousse Group's Chief Operating Officer, You Jia, stated that going All In on AI is the solid foundation built over more than twenty years. In the future, Mousse will focus on developing a new gene to become an innovation-driven high-tech enterprise in five years.

Against this backdrop, Mousse also launched the T11+ AI smart mattress for 2025. It is reported that this mattress is equipped with a data model based on over 1 million real ergonomic data.

Mousse Group's Chief Technology Officer, Chen Wenze, introduced, "The flagship new product T11+ AI mattress for 2025 will bring three major enhancements: the evolution of tidal algorithms, the evolution of AI sleep experience, and the evolution of AI sleep ecology."

The T11+ is equipped with third-generation piezoelectric ceramic high-precision Sensors, which can achieve an improvement in user sleep conditions "as silently as possible" under the support of tidal algorithm 2.0.

According to authoritative evaluations conducted by the China Sleep Research Society in collaboration with eight major units, users of the Mousse T11+ product can enhance their average sleep onset speed by nearly 50%, reduce average turning times by 14.6%, increase average sleep duration by 38%, and significantly improve health sleep index.

In the long run, Mousse's AI transformation measures mainly consist of four major initiatives.

Firstly, on the product side, Mousse's vision of a 'good' product is to reconstruct the interaction between people and mattresses through the interdisciplinary integration of biosensors, smart materials, medical knowledge, and AI technology, achieving a full-chain protection from pressure distribution to health interventions without user awareness.

Why does Mousse dare to propose such a product vision? Jia stated: 'Because we have found the solution, which is to use a three-tier architecture of smart sensing, dynamic adjustment, and AI decision-making to create intelligent products, and this can be continuously iterated and upgraded.'

Secondly, in terms of ecological construction, Mousse actively builds an interactive ecosystem 2.0, collaborating with multiple companies such as Huawei and Xiaomi to integrate various SSE Select Resources Industries Index and expand developmental space.

Channel expansion is also an important part of Mousse's AI strategy. In addition to traditional retail outlets, Mousse collaborates with renovation companies to enter commercial complexes and uses online platforms for promotion to reach consumers comprehensively.

Lastly, Mousse emphasizes the transformation of organizational capacity. Jia pointed out: 'The transformation of organizational capacity is a difficult yet correct move for us. With the arrival of AI technology, our company has an opportunity for 2.0, and there is a possibility for 2.0 products for healthy sleep, so we need to be well prepared. The transformation of organizational capacity is what we value the most, and we will increase investments.'

Specifically, Mousse aims to increase R&D investment, upgrade talent teams, adapt culture, encourage trial and error, and uphold long-termism to provide solid support for the implementation of the AI strategy.

Future

AI is redefining the relationship between humans and sleep, and as an indispensable product in the sleep Industry, AI smart beds will undoubtedly have a broad market prospect in the future, which is also an important reason for Mu Si's firm transformation.

Mu Si, in collaboration with the China Sleep Research Association, released the "2025 AI Era Healthy Sleep White Paper," which shows that 62% of respondents are experiencing sleep difficulties. Sleep disturbances are evolving from a "general issue" to a moderate to severe "chronic illness," with the average sleep duration declining from 7.02 hours to 6.67 hours.

An increasing number of Consumers are accustomed to using external forces to aid their sleep, but 60% of Consumers are not interested in traditional sleep aid products. In contrast, nearly 70% of Consumers indicated they would be willing to purchase AI smart mattresses in the future.

Nick Littlehales, former president of the Sleep Association in the United Kingdom, stated at Mu Si's launch event that we have now reached a stage where AI technology is changing the sleep Industry at an unprecedented speed. By 2033, the Global sleep technology market is expected to grow from $20.5 billion to $64.7 billion.

Tu Yiting, chief Analyst of the light Industry at Shanghai Shenwan Hongyuan Securities Research Institute, pointed out that the traditional mattress industry is a trillion yuan market, and compared to traditional mattresses, smart mattresses offer a 3-5 times increase in value. The entire smart mattress and its related ecological chain are sure to form a market worth trillions.

Faced with such a promising market, there are currently many domestic and foreign players entering the AI smart bed industry, including not only Mu Si but also Serta, Healthcare Co., Ltd., Xilinmen Furniture, Haier, Yalan, Heka, and others.

However, the development of smart beds is still in a very early stage.

Tu Yiting believes that the current market penetration rate of smart beds is completely at a state of 0 to 1, or very close to 0. When the penetration rate is between 0 and 10, it is relatively a slow process, while the phase from 10 to 50 is a rapid ascent.

Regarding the current challenges in increasing the penetration rate of smart beds, Chen Wenze pointed out to Wall Street News that there are two main challenges: first, the consumer acceptance of such products, and second, the product quality issue.

In terms of consumer acceptance, Chen Wenze stated that mattresses are durable goods; many families do not change them for 8-10 years. However, Mousse hopes to continuously iterate on technology and enhance product quality to turn mattresses into consumer goods, so that people might consider replacing them every 3-5 years. In Western countries, the average replacement cycle for mattresses is about 3-5 years, where the general public treats mattresses as consumables.

From the perspective of product quality, addressing users' pain points is something that Mousse and other players need to consider. Chen Wenze admitted, "We have conducted many interviews, but found that many users respond vaguely to sleep issues and pain points. We need to use more professional methods to uncover these pain points and problems and design targeted solutions."

From traditional mattress giants to today's pioneers in AI mattresses, for Mousse to continue to lead in the future market, there is still much work to be done.