Jinwu Financial News | According to a Research Report from Minsheng Securities, on February 27, 2025, XIAOMI-W (01810) will hold a launch event for the Xiaomi 15 Ultra and Xiaomi SU7 Ultra, introducing new products that cover multiple fields including Smart Phones, computers, Smart Home, and Autos. The end-to-end full-scenario smart driving for Xiaomi Autos has begun full-scale PUSH since February 25, and the Xiaomi SU7 Ultra comes equipped with Xiaomi HAD end-to-end full-scenario smart driving right from the factory.

The firm stated that the Xiaomi SU7 has locked in sales of 0.248 million units and delivered 0.135 million units within 9 months of its launch. The newly released Xiaomi SU7 Ultra is priced at 0.5299 million yuan, significantly lower than the previously mentioned 0.8149 million yuan, while the limited edition New North remains priced at 0.8149 million yuan. The intention behind the Xiaomi SU7 Ultra is to create a new luxury car for this era. The Xiaomi SU7 Ultra achieved over 0.01 million units in pre-orders within 2 hours of going on sale, completing the company's previously set sales target of 0.01 million units for the entire year 2025 ahead of schedule.

The firm is Bullish on the company due to the user and supply chain CNI Resource Index accumulated as a well-known Consumer Electronics brand. With the advancement of the high-end strategy for Smart Phones, ongoing enrichment of the AIOT product matrix, and development of the Autos business, the company is expected to unlock long-term growth potential. The firm anticipates that the company will achieve revenues of 366.262/502.753/620.862 billion yuan and Net income of 21.821/29.493/39.436 billion yuan in 2024-2026, corresponding to PE ratios of 54/40/30 times, and maintains a 'Recommended' rating.