Gelonghui reported on February 13 that Edifier Technology (002351.SZ) stated in its investor relations that for the domestic market, the company is vigorously developing traditional online channels, consolidating its advantageous positions on JD.com and Tmall; on the other hand, it is increasing investments in content-based social e-commerce channels such as Douyin and Xiaohongshu to further boost sales. Regarding the overseas market, the company continues to explore online direct sales channels while retaining the previous exclusive dealership system in various regions, enhancing its influence on international e-commerce platforms like Amazon, Rakuten, LAZADA, and SHOPEE, combined with operations on overseas Social Media such as Instagram, YouTube, and Facebook, achieving rapid revenue growth.
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漫步者(002351.SZ):加大在抖音和小红书等内容型社交电商渠道的投入,进一步提升销售额
Edifier Technology (002351.SZ): Increase investment in content-based social e-commerce channels such as Douyin and Xiaohongshu to further boost sales.
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