According to Zhituo Finance APP, TechInsights stated that in Q4 2024, global laptop shipments increased by 6% year-on-year, reaching 54.5 million units. As the market accelerates towards the end of 2025, when Windows 10 services will end, the demand for commercial use remains strong. Although consumer demand is relatively subdued, there was some growth during the holiday quarter, as retailers and suppliers offered significant discounts to attract price-sensitive consumers. The government subsidies provided by China have achieved the expected effect, stimulating consumer demand.

In Q4 2024, Lenovo's laptop shipments maintained a leading market position, with a year-on-year increase of 7%. HP Inc (HPQ.US) held the second position with a 21% market share. Dell continues to struggle, with a year-on-year decline of 1%, marking its third consecutive quarter of decline. Apple's (AAPL.US) launch of the MacBook Pro equipped with the M4 chip at the end of October drove shipments to 6 million units, only growing by 1% year-on-year. Asus shipped 4.1 million laptops in the quarter, continuing to lead Acer.