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急调救火队员拼AI!苹果执行副总裁Kim Vorrath开始负责AI和Siri工作

Emergency response team members are competing with AI! Apple's Executive Vice President Kim Vorrath has begun overseeing AI and Siri work.

wallstreetcn ·  Jan 25 15:22

Analysis suggests that the Apple AI team is working hard to bring the company up to the leading level in the AI Industry, and this appointment aims to strengthen the Apple AI team. This year, the Apple AI team will focus on transforming the underlying architecture of Siri and improving the company's internal AI models, while Apple is also developing a more advanced version of Siri, planning to provide a dialogue interface closer to ChatGPT and other AI products.

Media reports suggest that a seasoned expert who is adept at problem-solving products and promoting major projects has emerged. $Apple (AAPL.US)$ The company's Executive Vice President Kim Vorrath has begun to oversee the improvement of Apple’s AI and Siri.

According to sources speaking to Bloomberg News, Vorrath has been reassigned to Apple's AI and Machine Learning division this week, becoming the chief deputy to AI head John Giannandrea.

Strengthening the AI team to regain leadership in the AI domain.

Analysts believe that Apple's AI team is striving to restore the company to a leading position in the AI industry, and this appointment aims to strengthen Apple's AI team. Currently, Apple lags behind OpenAI, Meta, and Alphabet's Google in the AI field, and the rollout of its 'Apple Intelligence' platform has also been perceived as slow and bumpy.

Siri was groundbreaking when it launched in 2011, but today it has become a symbol of Apple's shortcomings in AI. After all, emerging companies like OpenAI have created much more powerful chatbots, while Apple's competitor Samsung has integrated AI features into its Software more swiftly.$Amazon (AMZN.US)$The company is also working to adapt its Alexa platform to the AI world.

Vorrath has worked at Apple for 36 years and is known for managing complex Software projects. She also established a process that can quickly identify and fix bugs. Before this reassignment, she was part of Apple's Hardware Engineering department and assisted in launching the Vision Pro headset.

Over the years, Vorrath has been involved in several major projects at Apple. In the mid-2000s, she was appointed to lead the project management of the original iPhone software team, ensuring the device's smooth launch. Before 2019, she managed the project management of the iPhone, iPad, and Mac operating systems, and then shifted to the development of Vision Pro software. According to sources, Haley Allen will succeed Vorrath in managing the VisionOS project.

Before joining the AI department, Vorrath briefly advised Kelsey Peterson. Peterson is the former head of project management for the AI department and will now report to Vorrath. Additionally, AI executives Cindy Lin and Marc Schonbrun will join his management team.

According to a media report from a long-serving Apple executive, this change indicates that the importance of AI has now surpassed that of Vision Pro. The executive stated that Vorrath is skilled at organizing engineering teams and optimizing workflows by establishing new processes.

The executive also noted that Giannandrea needs additional help to manage this increasingly important AI team, and Vorrath can integrate Apple’s product development culture into the AI field.

This year will see the transformation of the Siri architecture and the development of a more advanced version of Siri.

This year, the AI team will focus on transforming the underlying architecture of Siri and improving the company's internal AI models. According to an insider's memo from Giannandrea shared with the media, Apple plans to launch a new generation of Siri digital assistant running on iOS 18.4 in April, which will better respond to user requests and more accurately control device applications through the "App Intents" system.

Despite Apple’s commitment to completely reforming Siri in the promotion of AI, these features are not yet ready. Even if launched, these features do not match the technological capabilities already released by Samsung.

Additionally, Apple is developing a more advanced version of Siri, which is planned to offer a conversational interface closer to ChatGPT and other AI products. Reports suggest that this software may be previewed as early as this year, but a full rollout is not expected until 2026.

Last year, Apple also reassigned software executive Kevin Lynch from the autonomous vehicle project to join the AI department, where he is responsible for the secret robotics team within the organization.

However, some current and former executives are concerned about whether Giannandrea can lead Apple to make significant breakthroughs in the AI field. Vorrath is believed to have the capacity to bring more discipline to this effort. According to informed executives, although the Vision Pro has received a lukewarm response from Consumers, Vorrath has significantly improved the workflows of its development team, ultimately leading to a considerable enhancement in the quality of the Software.

Editor/ping

The translation is provided by third-party software.


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