Gelonghui reported on January 15 that Shanghai Golden Union Commercial Management (603682.SH) stated on the interactive platform that the company's collaboration with Xiaohongshu mainly focuses on content co-creation and sharing as well as online and offline integration. Content co-creation and sharing primarily involve inviting fashion bloggers and KOLs on the Xiaohongshu platform to co-create project content, such as promotional strategies and food exploration, to enhance brand exposure and user engagement. At the same time, the company's managed project, Shanghai Golden Union's HBoundary 8, has attracted multiple well-known platforms and brands for short-term collaborations within 2024, thanks to its excellent geographical location and image display, including activities such as the Xiaohongshu e-commerce BK selection meeting, creating good online and offline interactions and fostering positive collaborations.