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反垄断新规生效 英国监管重拳挥向谷歌(GOOGL.US)

The new antitrust regulations take effect, and United Kingdom regulators strike hard at Google (GOOGL.US).

Zhitong Finance ·  Jan 14 12:28

Regulatory institutions in the United Kingdom will investigate Google's search services.

According to Zhitong Finance, Google, a subsidiary of Alphabet (GOOGL.US), is facing its first investigation by UK regulatory authorities under stricter digital market antitrust laws, which is expected to last nine months. On January 14, the UK's Competition and Markets Authority (CMA) announced that it would initiate the first 'Strategic Market Status' (SMS) designation investigation against Google using its newly acquired powers. The investigation will assess Google's position in the search and search advertising services sector and the impact this has on consumers and businesses (including advertisers, news publishers, and competing search engines).

Under the new digital market competition system effective from January 1, 2025, the CMA has greater powers - the authority to require companies to provide information, impose hefty fines on companies, and implement remedies to promote competition. The CMA stated in a press release: 'The CMA will assess how competition is functioning and whether Google is using its position to stifle innovation by others.'

As global regulators seek to address the anti-competitive impact of a few dominant technology companies in the market, this antitrust investigation is one of a series of high-profile inquiries. Meanwhile, Google is fighting against a command from US regulators demanding that it sell its Chrome web browser, and the company will also face the determined efforts of the Trump administration to rein in tech giants.

A Google spokesperson stated: 'Google Search helps millions of British businesses grow in innovative ways.' The CMA recognizes that search is essential for economic growth, and Google has stated that it will 'continue to work constructively with the CMA to ensure that the new rules are beneficial for all types of websites.'

The CMA stated that under the digital market competition system, regulatory authorities could impose behavioral requirements on Google, such as directing Google to provide its collected data to other businesses or allowing publishers more control over how their data is used. According to CMA data, Google holds over 90% of the market share for all online search queries in the UK.

The investigation will focus on whether Google is able to influence the development of new AI services, such as 'answer engines,' in an anti-competitive manner, and whether this search engine giant is leveraging its market position to prioritize its own services, such as shopping and travel.

The translation is provided by third-party software.


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