Morgan Stanley believes that investor sentiment will quickly turn positive after the company announces its performance.
According to Zhitong Finance APP, Morgan Stanley has released a research report assigning a "Shareholding" rating to POP MART (09992), with a Target Price of 113 Hong Kong dollars.
The report states that POP MART's sales in the Chinese market grew faster in the fourth quarter last year compared to the previous quarter, with the overseas market continuing to achieve rapid growth. Considering its Global expansion strategy and the vibrant rotation of IP product sales, it is believed that the recent stock price adjustment will provide a good entry opportunity for investors.
The firm stated that the IP "Labubu" designed by illustrator Long Jiasheng has become globally popular, while POP MART's management recently indicated that they will continue to restock Labubu products, especially limited Blind Boxes, in both the Chinese and overseas markets, and will continue to launch new products. Therefore, although there are certain concerns in the market at present, Morgan Stanley believes that investor sentiment will quickly turn positive after the company's earnings announcement.
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