① AMD's RDNA 4 GPU series is expected to debut this month, with the first products including the Radeon RX9070 and RX 9070 XT GPUs; ② According to leaks, the reference version of the AMD graphics card is priced at $479, while the custom version is $549; ③ The new AMD graphics card will target the mid-range market, competing against NVIDIA's RTX 5070 and RTX 5070 Ti.
Financial Association reported on January 10th (Editor: Ma Lan) $Advanced Micro Devices (AMD.US)$ The RDNA 4 GPU series is expected to debut this month, with the first products reportedly including the Radeon RX 9070 and RX 9070 XT GPUs. The USA Technology forum Chiphell broke this news early.
Users on the forum pointed out that they have obtained the Radeon RX 9070 graphics card and have conducted tests. $NVIDIA (NVDA.US)$ Test results show that this AMD graphics card can compete with the RTX 4080 Super model.
The user also revealed that the reference version of this AMD graphics card is priced at $479, while the custom version costs $549. If this leak is accurate, it would be nearly two-thirds cheaper than NVIDIA's second most powerful graphics card, the RTX 4080 Super.
Targeting the mid-range market.
At this week's CES 2025 exhibition, AMD did not showcase this graphics card as anticipated by the market, nor did it provide a pricing scheme, only hinting at some vague performance directions.
However, AMD stated that its chips do not intend to compete with NVIDIA's flagship graphics cards, including the current RTX 4090 and the next generation RTX 5090 based on Blackwell, which will be publicly released later this month.
AMD is targeting the mid-range graphics card market, which means that price may be a critical factor. According to AMD marketing manager David McAfee, AMD has made many decisions in the new graphics card that differ from the previous generations.
He emphasized that considering many players purchase graphics cards for less than 1,000 dollars, AMD built the RDNA 4 architecture from scratch to ensure that the graphics cards can deliver the performance and quality that gamers care about the most.
The main competitors of AMD's new graphics cards will be NVIDIA's RTX 5070 and RTX 5070 Ti, which will be launched next month at prices of 549 dollars and 749 dollars, respectively.
NVIDIA may have anticipated this situation, thus reducing the prices of these two graphics cards compared to the previous generation. Previously, due to the lack of competitors in the graphics card market, NVIDIA had been very aggressive in its product pricing.
Editor/rice