The Deputy Director of the Market Supervision Administration, Shu Wei, stated at a press conference that the next step will focus on promoting fair and transparent platform rules, reducing the cost burden on merchants within platforms, and purifying the ecological environment of the live e-commerce Industry in terms of regulating market competition order. A regularized supervision system will be established to quickly improve the regulatory systems concerning platform rules and live e-commerce. Efforts will aim to rectify actions that utilize platform rules to undermine fair competition and infringe upon the legitimate rights of merchants and Consumers within the platform, as well as combat false marketing practices in the live e-commerce field.

The Director of the Law Enforcement and Inspection Bureau of the Market Supervision Administration, Kuang Xu, stated that focus will be placed on key areas such as platform economy, livelihood security, and natural monopolies, enhancing antitrust enforcement, strengthening system and capacity building, and comprehensively advancing legal regulation of the antitrust law, credit regulation, and smart regulation to better serve the high-quality development of the economy and society.