Source: Zhithon Finance

$LAOPU GOLD (06181.HK)$ In the afternoon, the increase expanded by over 11%, reaching a high of 300 Hong Kong dollars, continuously setting new highs since its listing. As of the time of writing, it is up 9.96%, at 296 Hong Kong dollars, with a transaction volume of 0.222 billion Hong Kong dollars, and its total market value once surpassed 50 billion Hong Kong dollars.

On the news front, it was reported that during the New Year's Day holiday in 2025, many gold shops in Shanghai were bustling with people at their Gold Trinket counters. Among them, the old pawn gold store at Shanghai Yuyuan launched a 'Spend 1000, Get 100 Off' promotion, with unprecedented queuing scenes. Reports indicate that some consumers queued for 8 hours and spent over 0.1 million yuan. Additionally, the old pawn gold stores in Guangzhou do not offer the 'Spend 1000, Get 100 Off' discount, but brand staff indicated, 'There are queues every day, continuing from when we finish lunch until the afternoon.'

Tianfeng's Research Reports point out that the company short-term drives high growth through positioning in high-end channels, while long-term its brand accumulation determines the growth ceiling. The analysis indicates that the old pawn has achieved excess high growth due to: 1) 'People': Differentiated positioning advantages and leading high-end ancient method gold brand. 2) 'Goods': Enhanced craftsmanship and aesthetics, higher product premiums. 3) 'Place': First mover advantage and leading layout in high-end channels.

编辑/jayden