此外，上美股份近日与迈富时达成战略合作，正式举行了战略签约仪式。未来双方将聚焦美妆行业，在数智化转型与多品牌建设领域进行全方位、深层次合作。其中，迈富时将借助智能体中台，在用户洞察、私域运营、客户服务等关键领域，帮助上美股份从精准把握用户需求到高效执行市场策略的全方位数智化升级，进一步增强上美股份旗下品牌的影响力与市场竞争力。CHICMAX (02145) rose over 4%, as of the release, up 4.04%, trading at 37.3 Hong Kong dollars, with a turnover of 10.3061 million Hong Kong dollars.
According to Zhito Finance APP, CHICMAX (02145) has increased by over 4%, currently up 4.04% at 37.3 Hong Kong dollars, with a transaction volume of 10.3061 million Hong Kong dollars.
In terms of news, according to Qingyan intelligence data, the overall GMV of the top 20 beauty brands on Douyin in 2024 is 49.614 billion yuan. Among them, in 2024, the GMV of the Han Shu brand on the Douyin platform is 6.749 billion yuan, with a year-on-year growth of over 100%, securing the first position in the beauty category on Douyin with an absolute advantage. Soochow's Research Reports point out that the gift-giving feature shapes the brand's consumer perception as "suitable for gifts", and the conformity of standard products with gift-giving scenarios is relatively high, suggesting that beauty products are expected to benefit. It is recommended to pay attention to leading WeChat small stores and brands gradually growing like CHICMAX.
In addition, CHICMAX recently reached a Global Strategy cooperation with Mai Fu Shi and officially held a strategic signing ceremony. In the future, both parties will focus on the beauty Industry and conduct all-round and in-depth cooperation in the fields of digital transformation and multi-brand development. Among them, Mai Fu Shi will leverage the Asia Vets for user insights, private domain operation, customer service, and other key areas to assist CHICMAX in an all-round digital upgrade from accurately grasping user needs to efficiently executing market strategy, further enhancing the influence and market competitiveness of the brands under CHICMAX.
