① The largest domestic e-commerce platform Taobao will fully integrate the 'gift delivery' feature for the 2025 holiday season; ② The emerging e-commerce platform EAST BUY will integrate gift delivery + lottery features, bringing new social gameplay; ③ WeChat and Douyin, which previously integrated the gift delivery feature, have both started to explore new Consumer scenarios.
Financial Associated Press, January 8, 2025: The innovation battle for e-commerce consumer scenarios, initiated by the gift delivery feature of WeChat, has attracted more Internet Plus-Related giants to join the 'battle group.' As the gift delivery features of e-commerce giants Taobao, Douyin, and the new rising star EAST BUY go live one after another, the reshaping battle of the e-commerce consumer ecosystem continues to escalate.
