In 2024, the domestic auto market is accelerating its reshuffle.

If the competition in the past auto market was merely a rearrangement of the positions among traditional automakers, with the joining of numerous new car-making forces, the current market competition has evolved into a fierce battle of elimination.

At this card table, it is not easy to get a seat, and winning is even harder. Nowadays, the reshuffling and elimination are accelerating, and in the future, the ultimate winners will be few and far between, which has become a consensus in the second half of the industry's pattern.

How the pattern of the new energy vehicle market will unfold in five or even ten years is still uncertain. However, annual sales figures, as the most intuitive data to measure whether an automaker can stay at the table, may provide us with some insights into the development of the new energy vehicle industry.

Data shows that in 2024, sales of new car-making forces will reach new highs for the entire year, with several achieving year-on-year growth of over 100%. Li Auto leads the pack with sales exceeding 0.5 million units, becoming the only new force carmaker to surpass the 0.5 million unit mark, firmly establishing its position as the industry's number one.

Li Auto's achievement is not merely talk or coincidence; it is the tangible result of hard work, backed by the right strategy and execution.

Key to playing the "three cards" well.

Sales exceeding 0.5 million units is not simply a numerical breakthrough for Li Auto; it demonstrates independent judgment and control over rhythm in market insights, product definition, and corporate management, winning market trust and support.

It can be said that from strategic determination to high execution capabilities, Ideal has exhibited qualities that are rarely found among domestic auto companies, which is the core reason Ideal can succeed in fierce market competition.

Since its establishment, Ideal has focused on the demand for family cars in the market, capitalizing on the gap created by the absence of any automotive brand specifically targeting this niche category. Through the advantages of its products in terms of space, intelligence, and endurance, it has engaged in differentiated competition against RBOB Gasoline and Electric Vehicles, becoming a bestseller in this segmented track.

From Ideal ONE to the Ideal L series, Ideal's extended-range electric products allow consumers to say goodbye to range and charging anxiety. The pioneering "Refrigerator, Color TV, Big Sofa" was initially scoffed at by the market but has now become a standard feature in the new energy segment. Ideal MEGA is the first to be equipped with the Kirin 5C Battery, increasing the range by 500 kilometers with just 12 minutes of charging. It can be seen that Ideal possesses powerful product capabilities that surpass levels, redefining electric vehicles and leading industry trends.

This strategic vision also helped Ideal smoothly transition into the second half of the competition in the Electric Vehicles sector, allowing it to continue leading the industry.

Data shows that from Q4 2023 to the present, Ideal's cumulative R&D investment has exceeded 12 billion yuan, placing it in a leading position within the industry. Nearly 50% of the funds have been devoted to AI research and development, establishing a leading technological advantage in the four major fields of intelligent driving, intelligent space, intelligent industry, and intelligent commerce.

In the area of intelligent driving, from NPN light map to NOA without a map, and then to the new generation technology architecture with end-to-end + VLM dual systems achieving full PUSH, Ideal has completed a 'triple jump' in intelligent driving technology within just one year, with an amazing pace of two model versions being iterated every week.

Meanwhile, Ideal's breakthroughs in intelligent space are equally noteworthy. The launch of the Ideal Classmate App, based on Ideal's self-researched base model Mind GPT, has not only broken the barriers between car machinery and mobile phones but also achieved seamless integration from the car system to the mobile phone, providing users with a more coherent intelligent experience.

The launch of the Li Xiang Student App signifies that Li Xiang's layout in the smart space field continues to deepen. It not only enhances the smart interaction capabilities of the vehicle but also expands into a broader range of application scenarios, marking a solid step forward in Li Xiang's journey towards digital transformation.

From cars to in-car systems and then to smartphones, every transformation of Li Xiang has been profoundly significant. It can also be seen that Li Xiang is showcasing its vibrant vitality through its precise grasp of industry trends, clear product philosophy, and well-defined strategic planning.

Various signs indicate that Li Xiang is gradually shedding the label of a single new energy vehicle company and is making strides toward becoming a globally leading AI enterprise. This higher-dimensional layout is also key to Li Xiang's potential for rapid growth in the future.

Conclusion

It is not an exaggeration to say that the new energy era has made Li Xiang successful, and Li Xiang is expected to lead the Electric Vehicles industry.

Currently, the Electric Vehicles industry has entered the second half of the intelligence era, with high consensus and expectations for AI among the industry and market. Last year, AI frequently ignited the Capital Markets. Over the next three to five years, AI will gradually become crucial in determining whether an auto company can secure a position in the competitive top tier.

If we rewind to the first half of the Electric Vehicles era, when global electric vehicles saw a complete explosion, one big winner emerged: Tesla. Now, during the competition in the second half of intelligence, will Li Xiang, as the fastest-growing leader domestically, become the final winner of the second half? We shall see.