According to Futu News, Hong Kong stock market Home Appliances stocks were active in the morning. As of the time of reporting,$HISENSE HA (00921.HK)$rose by 4%,$HAIER SMARTHOME (06690.HK)$up by 2%.$MIDEA GROUP (00300.HK)$、 $TCL ELECTRONICS (01070.HK)$ Increased by 1%.

According to news, Zhao Chenxin, the deputy director of the National Development and Reform Commission, stated at a press conference of the State Council on January 8 that the number of home appliance products eligible for the old-for-new subsidy has increased from 8 categories last year to 12 categories, with a maximum subsidy of 20% of the sales price for a single item. Considering the actual needs of households, the maximum subsidy for each consumer purchasing Air Conditioner products has been increased from 1 item to 3 items. Particularly, in response to public expectations, subsidies for purchasing new digital products like mobile phones will be implemented. Additionally, strong support for the replacement of home renovation consumer products and the old-for-new of electric bicycles will continue.

China Securities Co., Ltd. Research Reports point out that driven by national subsidies, the large home appliance sector has performed steadily from December 2024 to the present, with rapid growth in the offline market. Sales volume and revenue of Refrigerators, Washing Machines, and Televisions have achieved double-digit growth, recommending strong performance and benefitting from the growth of the old-for-new program for white goods. Huaxi Securities Research Reports indicate that considering the domestic white goods industry has entered a relatively mature stage, the implementation effects of the old-for-new policy are gradually becoming apparent, the competitive landscape is relatively stable, related leading companies have steady growth and stable cash flow, with a long-term stable dividend strategy, while some symbols have certain cost performance advantages.

Editor/Rocky