Adobe Analytics data shows that driven by discount promotions and the use of AI chat Machinery, Consumer online shopping during the holidays increased by 8.7% in November and December. From November 1 to December 31, total sales on retailers' websites and apps reached $241.4 billion. The company's analysis includes more than 1 trillion visits to USA retail websites, 0.1 billion unique Commodities, and 18 different product categories.

Adobe Digital Insights Chief Analyst Vivek Pandya stated that shoppers have embraced 'event-driven purchasing' as they tend to hold off on buying until they know the product they want will be discounted at crucial times.

Data shows that the category with the highest year-on-year spending growth is grocery food, which rose nearly 13% to $21.5 billion, while Cosmetic spending increased by 12.2% to $7.7 billion.