According to Financial Associated Press, on January 7 (reporter Zhang Yipeng), the 2025 CES International Consumer Electronics Show, referred to by the industry as the “Technology Spring Festival,” will open in Las Vegas on January 8 Beijing time. Like recent CESs, 'Autos' remains one of the main themes, with the现场 featuring international car manufacturers such as Toyota, Honda, Hyundai, and BMW, along with Chinese manufacturers like Great Wall Motor and Geely, as well as supply chain companies like Hesai Technology, Yuanrong Qihang, and Sutech.

According to incomplete statistics, at least 11 complete vehicle manufacturers are exhibiting at this year's CES, a number greater than in 2024. There are even more suppliers, technology companies, and startups related to Autos.

On the eve of the opening, the ZEEKR brand under Geely held a press conference first. ZEEKR brought four latest releases covering Global Strategy, Technology, and products, including collaboration with Qualcomm to layout the smart cockpit, the world's first OEM mass-produced self-developed NVIDIA DRIVE AGX Thor intelligent driving domain controller platform, ZEEKR Energy’s international debut of the 800V ultra-fast charging energy replenishment plan, and the first mass-produced native autonomous vehicle ZEEKR RT, which plans to begin large-scale delivery in 2025.

NVIDIA, which faced numerous storms at the end of last year, is undoubtedly the biggest highlight of this year's CES. ZEEKR stated at the press conference that the world's first OEM mass-produced self-developed NVIDIA DRIVE AGX Thor intelligent driving domain controller platform will showcase features such as ultra-high computing power, low power consumption, and rich communication and Sensors interfaces, providing users with a multi-scenario intelligent driving experience.

Smart cockpits, Smart Cities, Siasun Robot&Automation, and new mobility methods are undoubtedly the main focus of many car manufacturers at this year's CES, rather than the 'simple' release of multiple cutting-edge Concepts seen in previous years.

Journalists learned that BMW will debut its new generation of super-sensory smart cockpit in the early hours of January 8 Beijing time, naming it the 'BMW Innovative Panoramic iDrive Production Version,' which includes four new technologies: horizon-wide panoramic display, 3D heads-up display, super sensory smart control steering wheel, and centripetal central control. Akio Toyoda stated that Toyota is exploring rockets, bluntly saying that future mobility should not be limited to Earth or just one car company. As a leading Auto Parts company, Valeo will showcase its latest products and innovative technologies in electrification, ADAS, lighting, software-defined vehicles, and Circular Economy.

Compared to the aforementioned car manufacturers, Great Wall Motor, which is exhibiting for the first time, seems to be somewhat 'going against the trend.' Great Wall Motor stated that, in addition to the new Blue Mountain under the Wey brand, the Soul S2000 motorcycle, and many AI new achievements, Great Wall will bring the world's first horizontally opposed 8-cylinder engine under the Hi4 power architecture.

With the decline in demand and enthusiasm for electric vehicle markets in Europe and America, noticeable changes have emerged at this year's CES exhibition. Industry insiders believe that since last year's CES, the number of electric vehicles on display has significantly decreased, and car manufacturers no longer regard New energy Fund technology as the core of their exhibits. In contrast, against the backdrop of the global AI wave, the focus of exhibiting companies on AI has reached an unprecedented level, and car manufacturers are no exception.