According to Sina Technology news, on the morning of January 7, at CES 2025, Dell announced a large-scale brand overhaul of all its Consumer and commercial PCs, and it will abandon the iconic XPS brand.
It is reported that the new Dell will categorize laptops, desktops, and other devices into three main series: Dell, Dell Pro, and Dell Pro Max, distinguishing product names based on different performance and target audiences, while Alienware gaming computers will also receive updated names, but they will be separate from Dell's core computing products.
In addition, products with the Plus label (such as the Dell Pro 14 Plus laptop) will be positioned as mid-range options. Lastly, the highest-end products will carry the Premium label. (Ronning)
