According to Sina Technology news on the morning of January 7, at the ongoing CES 2025, Sony and Honda's joint venture, Sony Honda Mobility, launched the electric vehicle brand AFEELA, which announced its first model for sale under this brand - AFEELA 1. This product is expected to officially go on sale in California, USA this year, with mid-year delivery next year, starting at $89,900.

It is reported that the vehicle will be offered in two styles: the Afeela 1 Origin priced at $89,900 and the Afeela 1 Signature priced at $102,900. Both prices include a free three-year subscription, allowing access to various in-car features, including the company's Level 2+ driving assistance system and AI personal assistant. (Luo Ning)