花旗发表研报称，东方甄选股价自12月19日以来已累升约30%，主要由于其在微信商店小程序生态系统中较早采用微信新推出的“送礼”功能带动。花旗表示，相信东方甄选能够充分把握春节季节性赠礼激增需求。但随着商户基础扩大和竞争加剧，节后情绪可能会恢复正常。EAST BUY (01797) has dropped over 7%. As of the time of reporting, it is down 6.16%, at HKD 17.36, with a transaction volume of 0.283 billion HKD.
According to the Zhito Finance APP, EAST BUY (01797) has dropped over 7%. As of the time of reporting, it is down 6.16%, at HKD 17.36, with a transaction volume of 0.283 billion HKD.
On December 27, EAST BUY announced the "Top Ten Self-operated Hot Products," revealing sales data for self-operated products in detail for the first time. Among them, EAST BUY's self-operated grilled sausages have accumulated sales of over 0.23 billion pieces. In June 2024, EAST BUY announced that from December 2023 to May 2024, the GMV of self-operated products exceeded 3.6 billion yuan, a year-on-year increase of 108%. Currently, over 400 self-operated products have been launched.
Citigroup published a Research Report stating that the stock price of EAST BUY has increased by about 30% since December 19, primarily due to its early adoption of WeChat's newly launched "gift" feature within the WeChat mini-program ecosystem. Citigroup believes that EAST BUY can fully seize the surging demand for seasonal gifts during the Spring Festival. However, as the merchant base expands and competition intensifies, post-festival sentiment may return to normal.