According to the Zhixin Finance APP, HISENSE HA (00921) has risen over 5% again, as of the time of writing, it is up 4.99%, priced at 26.3 HKD, with a transaction volume of 29.3255 million HKD.

GTJA released a Research Report stating that according to data from Aowei Cloud Network, from October 1 to December 22, 2024, HISENSE Air Conditioner / Refrigerator / Washing Machine retail sales increased by +77% / 70% / 53% year-on-year, while according to data from Industry Online, the company's home air conditioning shipments in October-November increased by +10% year-on-year. It is expected that the national subsidy policy in the fourth quarter will significantly improve the company's retail performance, but channels will prioritize digesting inventory, leading to a shipment growth rate lower than the retail side. Additionally, the central air conditioning business is less impacted by policies, still facing downward pressure, with expected domestic sales reversing the decline seen in Q3 to +0-5% year-on-year; the export side shows stable overseas demand, and the company anticipates a +15-20% increase in overseas revenue in Q4.

The institution continues to indicate that with national support in Q4 2024, the retail average prices for HISENSE branded Air Conditioners, Refrigerators, and Washing Machines are projected to increase by +9% / 17% / 36% year-on-year, with a significant optimization in product structure, while there are no major fluctuations on the cost side. It is expected that the company's gross margin will improve significantly both sequentially and year-on-year, thus driving profit growth faster than revenue growth.