New Year, New You: Leading Barre Brand Launches "Platinum Barre" and "First 10" Challenges to Achieve Lasting Results

IRVINE, Calif.--(BUSINESS WIRE)--Pure Barre, the largest barre workout brand, is ringing in the new year with a series of engaging fitness challenges aimed at inspiring both new and current members. With the return of the First 10 Challenge and the Platinum Barre Challenge, Pure Barre is dedicated to promoting sustainable fitness routines and building strong communities throughout 2025.

"As the leader in barre fitness, Pure Barre is committed to empowering members to build healthy habits and create lasting change," says Caroline Linton, Chief Marketing Officer at Pure Barre. "These challenges provide participants with the support and motivation they need to incorporate fitness into their daily lives and achieve their goals in a meaningful and rewarding way."

Achieve Fitness Goals One Class at a Time

The First 10 Challenge invites participants to complete 10 classes in their first 30 days—perfect for beginners looking to establish a consistent fitness routine. Those who complete the challenge will be celebrated with a special prize, marking their progress and fueling their continued commitment.

At participating studios, new members can choose from two membership options designed to provide flexibility and support for achieving their unique fitness goals:

• First 10 Challenge Unlimited Membership – Unlimited classes with an exclusive membership offer for the first month (available in January) at participating locations.
• First 10 Challenge 8 Classes per Month Membership – Flexible access to eight classes per month.

"The First 10 Challenge is about building confidence and setting the foundation for long-term fitness," says Michelle Ditto, Director of Training and Technique at Pure Barre. "Even completing 10 classes can lead to noticeable improvements in strength and flexibility, regardless of your fitness level."

Elevate Your Commitment

For those ready to take their fitness journey further, the Platinum Barre Challenge encourages members to complete 12 classes per month for 12 months, to work toward their fitness goals. This challenge offers recognition within the Pure Barre community for staying committed throughout the year to their fitness goals.

Tips for Barre Beginners

To help new participants make the most of their Pure Barre experience, Michelle Ditto shares her top tips:

• Focus on Form: Prioritizing alignment takes your strength training to the next level. Trust your teacher's guidance to ensure you're performing each move with precision to get the most out of each exercise.
• Engage Your Core: Barre fitness can be a fast track to a stronger and more defined core, with a specific focus on stability training. Engaging your core muscles through each exercise provides maximum benefits inside and outside of the studio.
• Try all Formats: Pure Barre has four core formats, each targeting unique physiological benefits. Aim to try them all to get the full scope of what it feels like to work out at Pure Barre (and reap all the benefits!).

For more information about Pure Barre and its 2025 initiatives, visit .

ABOUT PURE BARRE

Founded in 2001, Pure Barre is the largest barre brand by number of studios, offering a range of effective, low-impact, full-body workouts for a broad range of fitness levels. Pure Barre has four signature formats including classic barre, weight-based strength training, interval training, and restorative stretching, as well as an introductory format. Its high-quality instructors receive specialized multi-tiered training allowing for class format and choreography to be refreshed on a quarterly basis. Ranked on Entrepreneur Magazine's Franchise 500 each year and the Fastest-Growing Franchises in three years running as well as Inc. Magazine's Inc. 5000, Pure Barre is headquartered in Irvine, CA and backed by Xponential Fitness, one of the leading global franchisors of boutique health and wellness brands. To learn more about Pure Barre, visit .

Gabe Rosenberg, Fishman PR, grosenberg@fishmanpr.com