According to Zhitong Finance APP, Dining stocks have rebounded across the board, as of the time of writing, $HAIDILAO (06862.HK)$ up 5.03%;$XIABUXIABU (00520.HK)$up 4.08%;$HELENS (09869.HK)$up 4.08%;$JIUMAOJIU (09922.HK)$Increase of 2.97%;$YUM CHINA (09987.HK)$Up 0.80%.

According to a report by Xinhuanet Co., Ltd. on December 24, KFC launched its first product price adjustment in nearly two years. This price adjustment has an average increase of 2%, with specific adjustments ranging from 0.5 yuan to 2 yuan, aimed at better adapting to market cost changes. Kelong Securities pointed out that KFC, McDonald's, and Mixue Ice City led the price increase, and the dining price war has eased; in November 2024, KFC's average store efficiency has turned positive year-on-year, with a focus on store efficiency growth under a low base in 2025, as well as profit growth elasticity under high operational leverage in the Dining industry.

In addition, with the arrival of the consumption peak season at the end of the year, many places have launched a new round of consumption voucher issuance activities, increasing support for the Consumer, Cultural Tourism and other consumption sectors. Sinolink pointed out that the issuance of consumption vouchers further expanded the coverage of the activities. Consumption vouchers have a direct stimulus effect on the dining industry, which is beneficial for stimulating the consumer demand in the local dining industry. CITIC SEC pointed out that as the Spring Festival approaches, combined with the continuous emphasis on domestic demand from top to bottom and the warming policy expectations, consumption is expected to usher in a new round of rebound and recovery.

Editor/ping