Known as the 'Spring Festival Gala of the Technology Circle', CES 2025 (International Consumer Electronics Show) will be held in Las Vegas, USA from January 7 to January 11 next year. It is expected to attract more than 0.13 million attendees, with over 1,300 exhibitors from China, setting a new historical high. In addition to major companies like NVIDIA, Intel, and AMD hosting product launches at CES, a number of Chinese tech companies will also showcase at CES, releasing products such as PCs, wearable devices, and panels.

Wearable devices.

In terms of wearables, domestic brands have achieved comprehensive advantages in cost-performance ratio, functionality, and user experience. Among them, brands like XREAL, Shokz, Baseus, Ugreen, Anker, and Lafen will all appear at CES 2025. Vuzix will showcase its latest Micro LED full-color AR smart glasses design; MoJie's lightweight full-color AR+AI glasses design will be featured; Dapeng will showcase XR innovations and new AI glasses.

According to the latest market forecast from Wellsenn XR, starting in 2025, AI smart glasses will achieve rapid penetration within the steadily growing traditional glasses market. It is expected that by 2029, the annual sales volume of global AI smart glasses will exceed 55 million pairs; by 2035, this number is expected to climb to 1.4 billion pairs. Continuous innovation in edge AI technology will continuously empower the Consumer Electronics Industry, providing strong technological support and market momentum for China's 'go global' strategy.

Currently, the smart glasses market is experiencing explosive growth. Industry data shows that in the past month, several well-known brands, including Rokid, Snap, Meta, Baidu, Looktech, Thunderbird Innovations, Lightning Technology, and XREAL, have successively launched new smart glasses products. Meanwhile, leading technology companies like OPPO, vivo, Huawei, Tencent, and ByteDance are also accelerating their strategic layouts in the field of AI glasses.

PC.

In the area of personal computers, Lenovo is expected to launch several new products, including the ThinkBook Plus Gen 6 Rollable with a 14-inch 'rollable screen' at CEC 2025. Brands like ASUS and ROG will also introduce new products. In addition to the rollable screen, Lenovo also mentioned 'a new form of laptop' in a teaser article on December 17. ROG is expected to debut the Ryzen AI MAX 300 series processor at CES.

Lenovo has previously launched a series of AI PC product lines, including ThinkPad, ThinkBook, YOGA, and IdeaPad laptops, at IFA 2024 held in Berlin, aiming to seize the opportunity of the AI boom. Among them, Smart Modes can automatically adjust AI features based on user behavior.

Smart Home Appliances and Panels.

In the smart home appliance sector, China is gradually establishing a global leadership position, and the CES International Consumer Electronics Show is expected to become an important platform for Chinese companies to showcase their innovative strengths.

Among them, Hisense Group announced that it will focus on showcasing its latest breakthroughs in AI technology application and innovation at CES 2025, and with its excellent performance in overseas markets, it is expected to launch a new ULED television series equipped with Hisense's independently developed AI picture quality chip.

As a permanent star brand at CES, TCL plans to announce detailed information about its IFA new product series during CES 2025. In addition to traditional home appliance product lines, TCL's innovations in display technology are also noteworthy; its newly launched TCL 50 Pro NXTPAPER 5G paper-like screen mobile phone has won the CES 2025 Innovation Award. With TCL's outstanding performance at previous CES events, the industry expects it to showcase more innovative products based on the advantages of the entire display panel industry chain.

In addition, although Cloud Whale and ZhiMi have not yet released official warming-up information, it has been confirmed that they will participate in this CES exhibition. It is worth noting that, at CES 2024, Chinese smart cleaning products have shown strong market competitiveness, with product lines covering a variety of niche areas including floor cleaning, outdoor maintenance, building exterior cleaning, and pool cleaning. In the face of increasingly diversified cleaning market demands, Chinese brands show significant competitive advantages, relying on fast product iteration capabilities and technological innovations, and it is expected to maintain strong performance at CES 2025.

Editor/lambor