Fei Shu, an office suite owned by byte beat, announced on February 24 that it would be free to all enterprises and organizations across the country, regardless of scale or duration.

This is the second time that Flying Book has adjusted its charging policy. Fei Shu announced on February 10 that it would provide free access to the commercial version for a period of 3 years for all small and medium-sized enterprises (less than 100 people) and anti-epidemic organizations (streets, hospitals, public welfare organizations).

The specific free features are similar in the two policies, they are: free audio and video conferencing, real-time "online office" voice communication, online document and form creation, enterprise-specific cloud storage space, flying book robot and Mini Program application, news cloud storage, efficient conference room system, two-factor security service, AI multi-language translation and many other advanced features.

For companies that have previously paid for Flying Books, Flying Books said it would give back to customers through relevant subsidies.

Since the outbreak of COVID-19, the demand for telecommuting has soared, which has virtually accelerated the pace of the development of flying books. NowThe free scope of flying books has been expanded from "small and medium-sized enterprises / three years of use" to "unlimited scale / unlimited time".Undoubtedly, it is to stick more corporate customers and expand the market share of To B.

In 2019, Fei Shu is still in the period of strategic exploration. At that time, Feishu focused on "medium and large customers, fees, and overseas markets". In Feishu's official website, the charging method was divided according to the standard / commercial / flagship version, which was 20 pounds, 50 pounds, 200 pounds per person / month.

At that time, such a strategy was consistent with the direction of global expansion with byte jumps.What's more, it has something to do with the strategy that he is unwilling to compete directly with BABA..

As a result of a lot of friction with Tencent and Baidu, Inc. in the field of short video and search, byte beat once needed to take into account the relationship with BABA. Douyin, a byte-beating product alone, signed an annual advertising agreement of 7 billion with Taobao last year, according to later LatePost.

However, since the end of 2019, many "black swan" incidents have occurred frequently at home and abroad, and Feishu has to adjust its strategic focus.

Due to the increasing complexity of international trade events, byte-beating TikTok has encountered frequent obstacles in the United States and other markets. in November last year, according to Reuters, the US government launched a national security investigation into Tik Tok's international version of TikTok.This has also led lark, which originally planned to go out to sea, to focus back on China.

The sudden epidemic has accelerated the maturity of the mobile office market, and Flying Book will not miss this wave of market education. Since the first ten days of February, Flying Book has gradually abolished the charging method of "20swap 50max 200 / person / month" to all enterprises free of charge, and new corporate customers such as China Resources have been added to the customer page of Feishu.

From charging and going to sea, to being completely free and turning to the domestic market, Flying Book's strategy change in just a few months seems to have embarked on a path similar to that of nails.

Under the epidemic, the giants have increased their To B office suite one after another. Nail and Tencent meeting successively expanded the capacity of 100000 CVMs; Baidu, Inc. announced the opening of the internal collaboration tool "Baidu, Inc. Hi". Xie Xin, head of Flying Book and vice president of byte beat, who had been keeping a low profile, also spoke out many times in early February to promote this To B tool.

"the arrival of the epidemic has indeed brought some improvement to our business volume, which we think is a huge test and challenge for office products. Xie Xin said to 36Kr Holdings.

Talking about the product retention measures after the epidemic, Xie Xin also said that Feishu is not simply built for working from home, and byte jumping attaches great importance to online collaboration itself, so it is hoped that users will be able to quickly move offline work to online because of the epidemic, so as to make the work more efficient.