In 2024, the fierce competition in China's new energy vehicle market continues, but for Chongqing Changan Automobile, with a clearer strategic transformation path, ongoing structural adjustments, and continuous improvement in operational quality, external competitive pressure has been transformed into a powerful momentum for the company's upward development.

The "Expected annual sales of 2.683 million vehicles, a year-on-year increase of 5.1%, setting a new high in annual sales in nearly seven years." This report released by Chongqing Changan Automobile at the 2025 Chongqing Changan Automobile Global Partner Conference is impressive and fully reflects the phased achievements of Changan's digital transformation.

From weak to strong, and from strong to outstanding, Chongqing Changan Automobile is steadily moving towards its vision of becoming a world-class automobile brand. In this new era of digital transformation, they are determined to build Chongqing Changan Automobile into a technology company for smart low-carbon mobility, collaborating with global partners to create a new ecosystem for joint success in the new era of digital evolution.

In the view of Director Zhu Huarong of Chongqing Changan Automobile, cars are evolving into a type of evolvable smart automobile robot with functions of 'mobile multifunctional space, intelligent computing terminal, data collection carrier, and mobile energy storage unit', and new digital vehicles are truly the future.

Focusing on 'new automobiles, new ecology', Chongqing Changan Automobile continues to increase resource investment in the field of 'new automobiles, new ecology', investing over 200 billion yuan in the new automotive technology industry chain and adding a technology innovation team exceeding 100,000 people. This industry leader with 40 years of car manufacturing experience will continue to write new legends and lead the innovative development of the automotive industry.

1. Monthly sales have broken through 100,000 vehicles for the first time, as Chongqing New Energy embraces the new revolution comprehensively.

Chongqing Changan Automobile's development in new energy has made a leap from quantitative change to qualitative change, officially entering the "monthly sales of 100,000 level" club. According to data, in November, the sales of Chongqing Changan Automobile's new energy vehicles broke 100,000 for the first time, with a year-on-year increase of 98.4%. From January to November this year, new energy vehicle sales exceeded 640,000. For new energy vehicle companies, achieving monthly sales of over 100,000 is an important milestone, indicating that market recognition of the brand has reached a certain height, and brand influence is gradually forming.

Since the beginning of the digital transformation, Chongqing Changan Automobile has completed its layout in the field of automobile intelligence in four years, currently owning self-owned brands such as Changan Qiyuan, Deep Blue Automobile, and Avita. This breakthrough in monthly sales for Chongqing Changan Automobile's new energy division is the result of these self-owned brands establishing a foothold in the new energy market.

As the first industry species capable of "evolving, adapting, and being defined," Changan Qiyuan achieved sales of 18,455 units in November; the Deep Blue Automobile brand, targeting young technology, successfully delivered 36,026 units in a month; the high-end brand Avita set a new sales record, with November sales reaching 11,579 units.

As the new energy vehicle market enters an era of stock competition, achieving impressive market performance is not easy, as it requires automakers to focus on multiple dimensions such as technological innovation, product quality, and user service.

On the technical level, Chongqing Changan Automobile insists on creating a super-smart digital platform for intelligent cars that provides all-scenario services to users — the SDA architecture. This means incorporating a platform thinking into architecture development, fully promoting the architecture scheme of "software-defined vehicles." This architectural scheme decomposes the whole vehicle into six layers, bringing users safer intelligent driving and a richer intelligent ecology.

On the product level, based on in-depth research of market demand, Chongqing Changan Automobile has gradually established a product matrix with market competitiveness. Key smart products such as Changan Qiyuan E07, Deep Blue s05, Avita 07, Avita 11 Dual Power Version, and Changan Qiyuan A07/A05/Q05 have all received good responses in the market. According to relevant responsible personnel, by 2025, Chongqing Changan Automobile will fully launch 12 new smart new energy products, with 37 new smart products introduced over the next three years.

At the user level, to deeply serve customers, Chongqing Changan Automobile has also carefully created the user brand "Partner+". In 2024, 1,941 service experts from 52 departments, including R&D and sales, will provide support for users, solving user problems online 643,600 times.

With a multi-dimensional strong approach, Chongqing Changan Automobile's new energy is entering a new stage of comprehensive explosion.

2. Aiming for the new era, the digital leap of the 40-year "industry veteran".

In the second half of the intelligent driving battle, traditional car enterprises represented by Changan, SAIC, GAC, and Geely have successively embarked on a fast track of development, comprehensively leading the Chinese automotive industry in a shortcut overtaking. Among them, the performance of Changan New Energy is particularly outstanding, demonstrating a strong acceleration in growth.

In August 2021, Chongqing Changan Automobile first launched the "New Automobile, New Ecology" strategy and SDA architecture concept at the first Chongqing Changan Automobile Technology Ecology Conference, initiating the first new automobile project codenamed "E07", opening the curtain on digital transformation. In less than five years, Chongqing Changan Automobile has promoted the company's transformation from the concept of intelligent strategy to implementation, fully reflecting the technological foundation and innovation capabilities of established car manufacturers.

This car manufacturer with 40 years of experience has innovated and disrupted on multiple levels including technology, manufacturing, and sales, leading the digital smart automobile track. In Chongqing Changan Automobile's view, China’s automobile sector is entering a new era of "software-defined automobiles," prompting Chongqing Changan Automobile to focus its technical efforts.

Currently, Chongqing Changan Automobile has mastered over 2,200 key technologies in new energy, intelligence, and other areas. At the fourth Chongqing Changan Automobile Technology Ecology Conference, Chongqing Changan Automobile officially released core technologies including Changan Intelligent Driving, Tianheng Distributed Electric Drive Technology Platform, and Smart New Whale 3.0.

Changan Intelligent Driving is a high-level autonomous driving system independently developed by Chongqing Changan Automobile. This future-oriented interactive intelligent driving technology can effectively translate environmental perception and internal decision-making processes into actual interactive behaviors with the physical world and human users, embodying intelligent embodiment; the Tianheng Distributed Electric Drive Technology Platform includes three major core technology groups independently developed by Chongqing Changan Automobile: Tianheng Distributed Electric Drive, Tianheng Tri-directional Five-domain Fusion Control, and Tianheng Intelligent Full-scenario Driving Control; Smart New Whale 3.0 is a unique software system developed by Changan, capable of realizing the evolution of "software-defined power," providing users with a continually fresh sense of value and a more economical, hassle-free, and understanding vehicle experience in all scenarios.

Secondly, Chongqing Changan Automobile is fully promoting the construction of Smart Automobile factories. With the goal of "fully digitizing the manufacturing process", over 40 advanced technologies such as 5G, AI, and Digital Twin are widely applied. Currently, Chongqing Changan Automobile has built Smart Automobile factories with advanced process equipment and a high degree of intelligence, achieving disruption in customization, digitization, and quality.

The Chongqing Changan Automobile Smart Automobile factory is an industry-leading factory deeply implementing C2M, changing the traditional production model of one model for every thousand people. It supports users to place orders online, choose colors and configurations online, realizing one person, one car. According to reports, this factory has created a unified production digital platform and an "AI + Digital Twin" operation system, empowered by Huawei's digital transformation experience and smart factory solutions. To fully ensure product quality, the factory has established complete vehicle records for traceability throughout the entire process; and has also implemented transparent quality control through online AI visual inspection technology.

Faced with market-oriented sales service reform, Chongqing Changan Automobile has built a more convenient, transparent, and smooth "manufacturer-direct one-stop" service new experience for users. Online, they have specially created the official Topspace APP for the Changan Qiyuan E07, providing one-stop car buying services such as online viewing, home test drives, online ordering, delivery responses, transparency in delivery, and home delivery of vehicles; offline, Chongqing Changan Automobile has created a no-sales experience space, using high-tech methods such as virtual reality (VR) and AI to provide users with a seamless, personalized car buying experience, covering six major scenarios: "smart welcoming, intelligent reception, smart exhibition cars, interactive experiences, ecological scene experiences, and Leisure entertainment".

3. Layout future industries and jointly build a new ecosystem for intelligent travel.

In 2024, although the reshuffling of the automotive industry is accelerating, China's New Energy industry continues to develop positively. Data shows that since June of this year, the sales share of New Energy Passenger Vehicles has exceeded 50% for six consecutive months. As the industry continues to surge forward, many automotive enterprises are beginning to expand new boundaries: on one hand, they are building a sound development ecosystem with upstream and downstream industrial partners, and on the other hand, they are focusing on intelligent future travel, looking at cutting-edge technology and exploring new possibilities for transportation development.

As a pioneer in Smart Automobiles, we will work with global partners to promote innovative development in the intelligent industry, while continuously laying out industries such as flying cars and humanoid robots. After affirming the digital and intelligent development strategy, Chongqing Changan Automobile New Energy always insists on shaping a new automobile ecosystem, leading the innovative development of automobiles in the intelligent era.

For industrial partners, Chongqing Changan Automobile has always maintained an open and inclusive attitude, deepening all-round strategic cooperation with more than 30 global ICT companies including China United Network Communications, China Soft, and ZTE. Currently, over 5 million Changan vehicles are using connected and data services.

It is particularly noteworthy that Chongqing Changan Automobile is engaging in a comprehensive strategic partnership with Huawei. Both parties held the signing ceremony for the comprehensive strategic cooperation and investment in Avita on August 20 this year in Chongqing, making Avita the first company to hold shares in the investment company and securing seats on the Board of Directors and Audit Committee. According to the brand representatives, in the future, Avita will receive cross-level strategic support from the investment company and Huawei, driving leapfrog development in the intelligence sector, and accelerating the creation of an international high-end brand.

In addition, Deep Blue Automobile has also partnered with Huawei to accelerate intelligent equality in the mainstream market, successively launching models such as Deep Blue S07, L07, and S05 equipped with Huawei's QianKun intelligent driving technology.

From a century of accumulation to intelligent innovation for the future, Chongqing Changan Automobile is continuously exploring new spaces for future mobility development, backed by a profound understanding of the automotive industry's evolution. On December 21, 2024, Chongqing Changan Automobile and EHang jointly completed the signing of the flying car cooperation agreement, and both parties will explore the establishment of a joint venture to develop an ecological technology company focused on the entire process of research, production, supply, and sales for flying cars.

For Changan, low-altitude mobility is not just an exploration of a new industry; it is also one of the main strategies for the future of the company and an important support for transforming into a "smart low-carbon mobility technology company." In response to the development of smart three-dimensional mobility, Chongqing Changan Automobile is already working on forward-looking plans. Zhu Huarong stated, "In the next five years, Chongqing Changan Automobile will invest over 20 billion yuan in the low-altitude economy, rapidly promoting the development of the flying car industry. Over the next ten years, more than 100 billion yuan will be invested in exploring land, sea, air, and humanoid robot solutions for three-dimensional mobility."

Focusing on the new ecosystem of automobiles, Chongqing Changan Automobile has been deeply digging into technological innovation and constructing a "technological moat." The picture of the intelligent era is gradually unfolding, with beautiful imaginations of human mobility development contained within it, and Chongqing Changan Automobile will undoubtedly leave a significant mark in the development of China's automotive industry.