On December 27, the 361° brand day new product launch and the final of the No. 3 Track 10KM Speed Series took place at the Guangzhou Huangpu Sports Center. The event themed 'Breaking the Situation for You' unveiled multiple new products including Flyburn 4, Speed ​​Float 2, and JOKER 1, aiming to meet more segmented Consumer needs through the release of a product matrix based on technological innovation, while enhancing the Industry and Consumer's recognition of the professional attributes of 361°.

At the launch event, Zheng Yexin, General Manager of the 361° Brand Management Center, Wang Xinning, General Manager of the E-Commerce Management Center and Footwear Product Center, Su Chang, Deputy General Manager of the Footwear Product Center, along with 361° brand ambassador Li Zicheng, running ambassador Guan Yousheng, and a number of grassroots runners and top elite runners from the country attended the site. At the same time, the annual finals of the No. 3 Track 10KM Speed Series also started at dawn, proving the racing performance of the new running products with speed.

Balancing Eco-friendly Concept and performance, 361° launched a new running shoe matrix.

This year, Earth Day unfolded with the theme 'Global War on Plastic,' supporting and promoting Eco-friendly Concept policies to deeply instill the low-carbon green development concept. At this new product launch, 361° collaborated with the Shunshoujian Public Welfare Running Team to discuss Eco-friendly Concept topics, with Leigh Hallam, as a representative of Shunshoujian, sharing the Eco-friendly Concept public welfare philosophy related to running shoes at the launch.

From Technology to product, the newly launched products achieve reductions in plastic and emissions while further enhancing the performance of the running shoes. After five years of iteration and upgrade, this year's Flyburn series matrix products are expanding again, highlighting the breakthrough-adaptive Flyburn 4, the fully performance-oriented Flyburn 4MIX, and the training preferred Flyburn 3ET, all showcased at the launch. Su Chang, Deputy General Manager of the 361° Footwear Product Center, also shared the innovative craftsmanship and performance of Flyburn 4 and Speed Float 2 at the event. Flyburn 4 underwent Eco-friendly Concept upgrades and breakthroughs from the upper to the midsole, with an increased proportion of Carbon Fiber in the upper, made from 50% high-performance Carbon Fiber, 30% of which is made from recycled yarn, enabling the upper to provide breathability and lightness; the thickened midsole and optimized arch enhance cushioning while reinforcing running economy. The newly upgraded spoon-shaped three-dimensional curved carbon plate significantly improves rolling acceleration, combined with the dome technology mounted at the rear of the carbon plate, optimizing the distribution of running pressure.

The new technology-equipped SUPAI FLOAT2 has made multiple upgrades targeting cushioning performance. The midsole thickness has increased by 10% to enhance cushioning effectiveness, and the widened outsole increases the contact area for improved landing stability. While increasing both thickness and width, a Carbon Fiber injection plate is used to effectively enhance flexibility, achieving performance that balances cushioning without sacrificing speed. Additionally, several new products including the high-speed 4PRO were launched, improving the matrix of 361° professional racing running shoes, showcasing 361°'s in-depth exploration of material innovation, design concepts, and product technology.

On the day of the launch, besides running shoes, several basketball shoes were also showcased simultaneously. Lin Kebe, Senior Director of the 361° Shoe Product Integrated Marketing Center, introduced three basketball shoes: JOKER 1, BIO BB, and TEAM JOKER, sharing their innovations in product design and function, while also previewing the significant launch event for 361° Tmall Group Buy Day at 10:00 on December 28.

The Track Dream Plan has achieved remarkable results, helping runners realize their running dreams.

The Track Dream Plan is an incentive program aimed at supporting grassroots and young runners in achieving self-worth, which has accumulated fruitful results over the past year. First, the annual grassroots awards ceremony at the launch became a highlight. Zheng Yexin, General Manager of the 361° Brand Management Center, and Wang Xining, General Manager of the 361° E-Commerce Management Center and Shoe Product Center, presented trophies and prize checks to six annual grassroots award winners, including Wang Jiahao, Sun Xiaoyang, Huang Fei, Meng Shuai, Sun Zongyang, and Fan Shiqing, supporting each runner's pursuit of their track dreams with tangible actions. Secondly, the "Dream Track" color product matrix showcased at the Berlin Marathon aims to provide comprehensive equipment support for runners at different paces, encouraging them to continuously break their limits and unleash their potential. 361° combines its long-term vision in the running field with the dreams of Chinese runners on the track, and the Track Dream Plan aims to continuously improve the construction of the 361° running ecosystem, thereby establishing a professional image in the running field and deepening the brand's leading position in the domestic sports industry.

During the salon session at the end of the launch, 361° gathered spokespersons, media, and other guests to discuss innovation and breakthroughs, highlighting the brand's responsibility and contributions in promoting running culture and undertaking green Eco-friendly concepts.

The third track has been fully upgraded, accelerating the development of China's running industry.

361°将科技创新与专业赛事结合，针对精英跑者速度追求所打造的高水平赛事--"三号赛道10KM竞速系列赛"。自2021年启动，赛事已有超0.14 million跑者参与，通过长期深耕跑步专业领域，361°占据着国内跑步运动品类的领先地位。今年赛事也迎来全面升级，赛制上新增2站路跑赛事，成为首个举办自主IP路跑赛事的国产运动品牌，同时赛事也在申请中国田径协会认证赛事，从办赛流程、计时、裁判等方面都会更加专业，致力为跑者提供更专业的路跑赛事。随着赛事规模的不断扩大，361°在石家庄、成都、德州、郑州、南京、西安等六座城市举办分站赛，每站成绩前4的跑者最终汇聚广州冲击年度总冠军。最终，草根精英选手聂旭东以29分45秒夺得年度总冠军，并大幅刷新赛会纪录，以速度证明实力。

品牌日活动的成功举办，展现了361°在跑步领域持续发展和深入布局的优异成绩，为跑者提供更优质的产品和体验，通过三号赛道自主IP赛事和赛道梦想计划，激发跑者潜力，助力中国路跑事业发展。同时，361°持续扩大全球影响力，今年再度出海柏林马拉松向世界展示了国产品牌的强劲实力。未来，361°将继续秉持"科技为本，品牌为先"的品牌策略，通过自主研发与产品科技的不断升级，为众多跑者提供更专业的跑步运动装备，助力跑者实现赛道梦想。